Katy Perry invited shoppers at Los Angeles shopping and entertainment destination, The Grove, to create custom Christmas ornaments promoting her second fragrance, Meow!
Monster Media and StreetVirus partnered to launch the interactive campaign just in time for the busy holiday shopping season. A Monster Portable Storefront: POD, equipped with a photo-taking station, allowed shoppers to align themselves within the cat-shaped fragrance bottle, "Meow!" for the camera and snap their photo. After entering their email addresses, users' ornaments would then appear to "hang" on Katy's virtual Christmas tree on an adjacent LCD wall. They then received a link to download their photo along with instructions detailing how to turn the image into an ornament for their own tree. In just eight days, over 2,800 shoppers activated the display, nearly 5,200 photos were taken and 1,766 emails were submitted.
Pearl Media and Chevrolet Set World Record for World’s Largest Claw Game
Last Updated on Friday, 20 January 2012 11:15
The 11,245 square foot Interactive 3D Projection is officially the Guinness World Record’s Largest Architectural Projection-Mapped Game
NEW JERSEY – January 19, 2012 – Pearl Media, a non-traditional, out-of-home media company and Chevrolet, today announced they set the Guinness World Record® for the World’s Largest
Architectural Projection-Mapped Game by creating the World’s Largest Claw Game! In support of Chevy’s “Let’s Do This” campaign for the all new 2012 Chevy Sonic, Pearl Media and Chevy teamed up to transform the well-known, arcade-style, prize-grabbing claw game into a massive 3D experience. To view the projection, click here: http://www.youtube.com/watch?v=nOtWppRMzjQ
On December 17, 2011, Pearl Media deployed the first-ever live interactive 3D projection, which allowed consumers to navigate a giant 3D claw using a human-size stick shift set up on the street in front of Hollywood’s famous Roosevelt Hotel—on which the claw game was projected. Leveraging leading edge technology with the use of projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the Roosevelt Hotel, the claw game projected off of the building and seamlessly re-created a massive version of the popular claw game.
“Pearl Media creates new, innovative and never-before-seen experiences for brands and consumers,” said Josh Cohen, President and CEO of Pearl Media. “Setting a Guinness World Record for Chevy aligns with our goal to push the envelope, making each out-of-home event unique, memorable and results driven. For the first time ever, we added interactivity to a projection and put the consumer in control, resulting in literally the world’s largest claw game.”
Hundreds of people played the World’s Largest Claw Game with more than 100 walking away with prizes including a dream vacation valued at $4,000, a trip to the famed SXSW Music Festival, a Burton Snowboard, mountain bikes, Go Pro Cameras or $100 in Live Nation concert cash. One lucky winner walked away with the grand prize—a brand new 2012 Chevy Sonic.
PEARL MEDIA
Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
For Pearl Media please contact:
Natalie Yallouz / Karlyn Nelson
MPRM Communications
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or 323-933-3399
Patron Teams Up With Emerging Artists for the "Simply Perfect" Art Project to Benefit Local Art Organizations
Last Updated on Tuesday, 15 November 2011 15:20
Windowscapes Become Working Art Studios and Galleries for the Holidays
NEW YORK, Nov. 15, 2011 -- Patron Spirits is inviting a new kind of window shopping this holiday season. Starting Nov. 15 and continuing through Dec. 31, 2011, the Patron "Simply Perfect" Art Project will showcase live, working art studios and galleries that offer emerging artists the opportunity to create one-of-a-kind works of art for auction in support of four local organizations.
Across the country, four "Simply Perfect" Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists. Given approximately one week each, artists will create an original painting, sculpture or other work based on their personal interpretation of Patron tequila's "Simply Perfect" mantra.
Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, please visit one of the four "Simply Perfect" Art Project locations, including:
· Chicago – 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)
· Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)
· New York City – 454 West Broadway (between Prince Street & West Houston Street)
· San Francisco – 581 Market Street (between 1st Street & 2nd Street)
"These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience. At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation," said Jennifer Long, Patron brand director. "We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we're proud to amplify it."
To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the four installations. The QR code will link consumers directly to the auction website (eliminateregifting.com), where they will be able to learn more about the artists and bid on their favorite works of art.
The artist whose work receives the highest bid will receive national exposure in a print advertisement for Patron in 2012. Additionally, the proceeds from the purchased pieces will benefit local art organizations that are partners on the project, including:
· Chicago Artists' Coalition (chicagoartistscoalition.org)
· Los Angeles Art Association (laaa.org)
· New York Foundation for the Arts (nyfa.org)
· The Artists Guild of San Francisco (artistsguildsf.com)
For more detailed studio schedules and complete lists of artists, including bios and photos, please contact Greg Eppich
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or 206.270.4677.
About Patron Spirits
Simply perfect in every way, Patron tequila is an ultra-premium luxury white spirit that's delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, Patron XO Cafe (coffee liqueur) and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com.
This year, PMD is happy to be involved with three productions of the classic, whimsical tale of “The Nutcracker.” Every holiday season, the familiar story of a little girl who dreams of the Nutcracker Prince delights children of all ages. Many productions of this holiday classic are performed all over the country, often bringing in the largest ballet audiences all season.
The following productions are being seen with PMD Windowposters™:
American Ballet Theatre “The Nutcracker” BAM Howard Gilman Opera House, Brooklyn December 14 – 31 bam.org/nutcracker
With an impressive cast of over 100 performers and choreography by Alexei Ratmansky, American Ballet Theatre’s The Nutcracker is bound to be a treasured memory whether you’re four or ninety-four! As the lights dim and Tchaikovsky’s beautiful score fills the air, your entire family will join young Clara for a dreamlike journey amid colorful larger-than-life scenery, magical toy soldiers, mischievous mice, sparkling snowflakes, and a glittering Christmas tree!
Boston Ballet “The Nutcracker” Boston Opera House November 25 – December 31 bostonballet.org
Boston’s #1 Holiday Tradition – See this version for the last time!
Experience the magic of Boston Ballet’s “The Nutcracker” - New England’s favorite holiday tradition-with one of the world’s best dance companies and live music from Boston Ballet Orchestra. Don’t miss the final season of Boston Ballet’s current “Nutcracker”. These magnificent sets and costumes will be retired after nearly 20 years on stage in Boston. ”The Nutcracker” returns to the stage in 2012 with new set and costumes!
Washington Ballet “The Nutcracker” Warner Theater, Washington DC December 1 – 31 washingtonballet.org
Join The Washington Ballet as they celebrate the golden anniversary of the holiday classic, “The Nutcracker.” In this 50th Anniversary year performance, dancers will pay homage to The Washington Ballet founder Mary Day in Septime Webre’s lush Washington-themed staging featuring George Washington as the company’s patriotic Nutcracker. Generations of Washingtonians have grown up loving and sharing with their loved ones this annual performance.
Twentieth Century Fox Home Entertainment and Pearl Media
Last Updated on Thursday, 15 September 2011 21:12
Transform Hollywood’s Roosevelt Hotel Into Massive 3D X-Men Projection
“X-Men: First Class” Blu-ray and DVD Launch is celebrated through an innovative industry first as the Young Mutant Class Transforms Building Façade
HOLLYWOOD - September 9, 2011- Pearl Media, a non-traditional media company specializing in groundbreaking out-of-home brand experiences, and Twentieth Century Fox Home Entertainment celebrated the Blu-Ray and DVD release of the critically acclaimed and highly-anticipated X-Men: First Classlast night with the transformation of Hollywood’s Roosevelt Hotel into a massive 3D X-Men projection.
Showcasing the powers of the young mutant class and their effects on the historic building, the mind-blowing 3D projection entertained partygoers and passers-by, as they witnessed the Roosevelt Hotel freeze, melt, become covered in fur and scales, withstand a tornado hit and mutate into the shape of the X-Men symbol right before their eyes and without the use of 3D glasses. To experience the transformation, Watch This:
“With Twentieth Century Fox Home Entertainment, we captured fan’s imaginations and vividly showcased the powers of the X-Men mutants on a massive scale,” said Josh Cohen, President and CEO of Pearl Media. “There isn’t a more effective way to tell a dynamic and engaging brand story than with 3D projection. Pearl Media is taking our complex proprietary 3D technology and delivering it to clients as a turn-key out-of-home solution.”
“X-Men: First Class was one of the biggest and best reviewed movies of the summer,” said Mary Daily, Executive Vice President, Marketing, Twentieth Century Fox Home Entertainment. “We wanted to build excitement for the Blu-ray and DVD release and what better way to do that than for fans to see their favorite characters come to life with an unprecedented 3D projection that stunned onlookers as the mutants take over the landmark hotel.”
Utilizing state-of-the-art, high-powered projectors, Pearl Media's proprietary advanced 3D mapping technology, lighting, sound, shadows and animation, the 3D projection was mapped to the contours of the Roosevelt Hotel, offering consumers a unique way to experience the powers of the X-Men like never before.
Beyond the 3D projection, partygoers had the ability to scan a customized X-Men: First Class QR code to access exclusive video content and a coupon for the Blu-ray and DVD. Inside the hotel, they experienced the transformation of the lobby and Teddy’s of The Roosevelt Hotel into the “Hellfire Club” where attendees were entertained by world-renowned DJ Paul Oakenfold and models dressed as Emma Frost.
A second showing of the X-Men: First Class projection will run today, Friday September 9, 2011, from 9:00PM PST to 12:00AM PST at Hollywood’s Roosevelt Hotel located at 7000 Hollywood Boulevard Los Angeles, CA 90028.
Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.
Follow Twentieth Century Fox Home Entertainment on Twitter @FoxHomeEnt
For screeners contact:
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Please indicate your preference for early watermarked screener (DVD only) or finished disc (DVD or Blu-ray).
About Pearl Media
Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI. For more information, visit www.pearlmediaus.com
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310.369.843
Pearl Media Press Inquiries:
Karlyn Nelson / Natalie Yallouz
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US Outdoor Ad Campaigns
