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Welcome to the repository of research documents of the GON. Documents are prepared by third parties and sponsored by our network to assist in education on the topic of marketing and outdoor advertising.

Arbitron Reports
Arbitron a leader in Out-Of-Home research provides general and custom reports. Review these reports on the validation and metrics of our industry. Arbitron has been an esteemed member of the GON since 2004. For more information about these reports or custom research for your company contact Sheena Lewis at 1(443)259-7579 today.

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file icon Arbitron Onsite Audience EstimatesTooltip 04/23/2009 Viewed: 1767
Arbitron Onsite Audience Estimates are customized, ongoing audience measurement for out-of-home video and digital media. This gives you the validation you seek from a trusted name in media research.

Visit: www.Arbitron.com

Digital out-of-home is the new kid on the block in media and is opening doors to old and new challenges in reaching consumers. In this presentation, hosted for the American Women in Radio & Television organization, Senior Research Analyst Diane Williams gives a general overview of digital out-of home media and answers several key questions:

  • What is digital out-of-home media?
  • What should be considered when making media buys?
  • Why is the industry growing now?
  • Who are some of the major players?
  • How is the medium measured today?
  • How will the medium be measured in the future?
file icon Arbitron Airport Study 2007Tooltip 03/08/2009 Viewed: 2607
Visit Arbitron: www.arbitron.com Airline travelers, especially Frequent Flyers, are some of the most affluent and upscale consumers in the U.S. The Arbitron Airport Advertising Study shows how you can reach these consumers via a relatively untapped advertising medium& airport advertising. Due to new security restrictions, travelers are spending more time in airports than ever before. Tap into this captive audience of sophisticated consumers by advertising to their lifestyles, not just their business needs.
file icon Arbitron Digital Billboard Studyhot!Tooltip 03/08/2009 Viewed: 4242
Visit Arbitron: www.arbitron.com
file icon Bar Media Report 2008Tooltip 03/08/2009 Viewed: 2001

Visit: www.arbitron.com

Welcome to The Arbitron Bar Media Report. Over the past several years, Arbitron has examined a number of advertising and marketing opportunities available in bars and lounges across America. Some of these bar-based media vehicles include digital signage, digital jukeboxes and networks supplying programming and content for in-bar television viewing.

In-bar advertising has traditionally conjured up images of neon-lit signs promoting beverages for sale. The new bar landscape features a wide range of nonendemic brand messages designed to take advantage of the young, upwardly mobile crowds these establishments attract.

Arbitron wanted to quantify the size and media characteristics of bar visitors. The goal is to help brands determine if the audience delivered by bars fulfills their campaign objectives and to assess how bar-based advertising fits into their current media plans.

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