• Develop and maintain all collateral and marketing material, promotional strategies, corporate communications, advertising expenditures, budgets, lead generation campaigns, corporate tradeshows.
• Identify, develop, and assess marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors and suggest changes to strategy as necessary.
• Develop, direct and coordinate marketing activities and policies to promote Datex products and services, working with advertising and promotion managers
• Prepare budgets and submit estimates for program costs to Vice President of Sales and Marketing.
• Plan and prepare advertising and promotional material to increase sales of Datex products and services, working with customers, company officials, sales departments and advertising agencies.
• Assist Vice President of Sales and Marketing with annual budget development.
• Inspect layouts and advertising copy and other promotional material for continuity.
• Coordinate activities of other employees and outside contractors, such as sales, graphic arts, media, finance, and research.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Compile lists describing product or service offerings
• Prepare and negotiate advertising and sales contracts.
• Identify and develop contacts for promotional campaigns and industry programs for targeted areas and consumers.
• Gather and organize information to plan advertising campaigns.
• Confer with staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Confer with clients to provide marketing or technical advice.
• Select products and accessories to be displayed at trade shows and conferences.

WORK LOCATION(S):

10320 49th Street North
Clearwater, FL 33762
(Pinellas County)

RESUMES:

DATEX INC.
ATTN: Job # 216-3
10320 49th Street North
Clearwater, FL 33762