Outdoor Advertising Industry Glossary

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Advertising Council (AD Council)
A non-profit organization providing the media industry with public service campaigns on a number of social and safety issues.
Advertising Structure
A physical structure constructed by a media company to display advertising. The structures are built to standard specifications. Advertising messages are applied to structures using many different techniques.
Airport Advertising
A variety of advertising displays are available at airports, ranging from wall-mounted dioramas (backlit wall posters) to freestanding islands or specially built exhibits.
American Advertising Federation (AAF)
The AAF advocates the rights of advertisers through educating the government, news media and general public. AAF accomplishes these goals through a nationally-coordinated grassroots network of 50,000 affiliate members including advertising associations and college chapters.
American Association of Advertising Agencies (AAAA)
National organization of advertising agency business, representing 545 or more agencies of various sizes. AAAA agencies place close to 80% of all advertising appearing in the US. 4-A's has developed standards of practice and its contacts are used by most advertising agencies. This includes a standard Out-of-Home contract. 4-A's operates an Out-of-Home Media Committee that works with the industry on behalf of its members.
Beach Advertising
Advertising panels affixed to lifeguard towers or other structures located at or near a beach.
Buyer's Guide to Outdoor Advertising
A rate and panel allotment source for out of home media. Presently published twice annually by CMR under the auspices of the OAAA.
Indoor Advertising
Indoor advertising panels located in heavy pedestrian traffic areas, such as public restrooms and nightclubs.
Mobile Advertising Report Generator (MARG)
A methodology developed by TAB for facilitating the estimate of the number of people likely to see an advertisement on the side of a truck.
Outdoor Advertising Association of America (OAAA)
Founded in 1891, the OAAA is the national trade association that represents and supports out-of-home media operators, suppliers, affiliates and international members. The mission of the OAAA is to promote, protect and improve the outdoor advertising medium by focusing on legislation, marketing, product improvement, new technologies and industry unity.
Rail Advertising
Station or terminal advertising that is positioned in close proximity to train tracks.
Rest Area Advertising
Advertising located in or near highway rest areas and truck stops.
Shopping Mall Advertising
A standard backlit advertising structure located on shopping mall property with a size consistent to a bus shelter panel. Most mall advertising structures include a mall directory and multiple advertising panels.
Speedway Advertising
A variety of advertising formats available along speedway, ranging from trestle displays to track-side panels.
Stadium Advertising
A variety of advertising formats available in stadium, ranging from wall-mounted dioramas (backlit posters) to field-side panels.
Station Advertising
Advertising panels located in subway or commuter rail stations or on transit platforms. Sizes vary.
Subway Advertising
Advertising panels located in subway or commuter rail stations or on transit platforms. Sizes vary.
Transit Advertising
Advertising displays affixed to moving vehicles or in the common areas of transit stations, terminals and airports. Transit displays include, but are not limited to: interior and exterior bus panels, subway and rail panels, airport panels, taxi panels and truckside panels.