Mobile Advertising

Promote Your Products With Outdoor Advertising

Last Updated on Monday, 12 April 2010 20:24

The outdoor advertisement is very beneficial for almost all kinds of business. Only advertising is not enough in such a world where you will find good competition and almost every company has many good things to offer. Therefore you need top put some extra efforts to be noticeable in the market.

The outdoor advertising in UAE is said to be the best in the world. The outdoor advertising really helps your company to get in touch with the outer world which has now become a necessity especially if you really want to see your company reaching heights of success and fame. Outdoor advertisement advertises about your company as well as product. It spreads the information to every single corner. There are many people who miss advertisement on televisions. However outdoor advertisement cannot be missed or overlooked. Trucks ads are a form of advertisement by outdoor advertisement companies which promote products by driving to each and every corner of the town. Therefore outdoor advertising is the best way to let the people know more about your company and you.

When you are thinking of putting outdoor advertising the very famous and most liked option which usually all the companies regard is outdoor mobile billboards. This option gives you the advantage of huge canvas so as to put your message in front of the people and may also give you the opportunity to reach hundreds of people all at the same time. Previously the traditional billboards were placed on the huge walls or may on the top of the buildings. But right now outdoor mobile billboards are offered in various forms which presents plentiful benefits to the people of the company who use this as a means of advertising.

About the Author

MBy: Caren Dorothy Mobile Billboards is one name in the industry of Mobile Outdoor Billboards and Outdoor Advertising Dubai which has helped many people in promoting their products.

(ArticlesBase SC #1741622)

Article Source: http://www.articlesbase.com/ - Promote Your Products With Outdoor Advertising

Trimex Lunch Trucks - A great way to target Nuevo Hispania!

Last Updated on Wednesday, 01 April 2009 17:10

Why should a marketer continue to invest in multicultural marketing - in particular, the U.S. Hispanic market - during a severe economic downturn? According to Tim Cuny CEO of Trimex Mobile Marketing Inc. www.trimexoutdoor.com and other advertising industry reports, the answer is simple, "The recession will lead to increased spending in the Hispanic arena, brands that should be advertising to Hispanics and haven't been will start. Recession savvy companies wanting to turn a profit or keep their doors open are going to be looking at areas where their brand or services can expand - the US Hispanic market is one of those areas." Trimex’s CFO, Lisa Halpern, states, “With smaller advertising budgets in 2009 and increasingly narrowing attention span, clients are getting creative with their advertising campaigns. We are seeing our normal Lunch Truck advertising renewals so far for 2009, but most interesting, we have seen an increase in Lunch Truck Advertising Proposals from large national companies that in the past have not been interested in our Hispanic Targeted Media. The Lunch Truck, used as a mobile cafeteria for factories, construction sites, industrial parks, etc., becomes a very cost effective form of Out–of-Home Advertising for targeting Hispanics throughout America!” Trimex’s unique approach to advertising has been extremely effective in reaching the Multi-Cultural Hispanic Market. Mr. Cuny states that the “typical” Lunch Truck customer has gradually changed over the last 30 years. Where they were once predominantly white male blue-collar workers, they are now principally Hispanic men and women. Ad spending targeting Hispanics is a growing trend, and it’s important for marketers to reach out to this group of consumers, especially during the current economic downturn. Trimex’s Lunch Truck advertising is designed to reach not only Lunch Truck customers but also passing motorists and pedestrians with a D.E.C of 8,100 per truck. This effective form of Out-of-Home reaches more than print and stationary billboard advertising and has the ability to get written information into the hands of consumers! As both agencies and direct clients are stepping up their use of alternative media, Trimex is uniquely positioned to meet the growing demand for mobile marketing and Lunch Truck advertising opportunities.

Contact

Company Name:	Trimex Outdoor
Contact Person:	Lisa Halpern
Address:	36 West 44th Street Suite 701
City:	New York
State:	NY
Zip Code:	10036
Company Line:	1(212)381-9500
Country:	USA

Trimex Mobile Marketing, Inc is the only Lunch Truck Advertising Company with the capability to post national ad campaigns simultaneously throughout the US. Our success can be measured by the number of repeat clients that we count among our list of advertisers. A list of advertisers and services offered can be viewed on our website at http://www.trimexoutdoor.com. For more information contact Tim Cuny at 760-726-9498 or at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

"The World is Going Mobile - Are you?"

Last Updated on Tuesday, 24 March 2009 12:01

Proven studies have shown that less and less people are buying newspapers and people are spending less time at home - they are spending more time in their cars. Americans have gone mobile. To fill these gaps in advertising, Lucent Advertising offers the most unique and effective method available today.

Four Questions Every Media Buyer/ Agent Should Ask Segway Advertising Vendor

Last Updated on Thursday, 30 April 2009 12:08

The Great Outdoor Network features numerous companies that not only offer Segway advertising, but now do so as one of their leading services. While Segway street teams are rapidly growing in popularity, potential dangers await advertisers if the wrong vendor is selected. Delineated below is a due diligence checklist of questions for media buyers and agencies to utilize when prudently selecting a Segway vendor.

1. Does your company offer certified Segway training?

Training. Training. Training. There is nothing more critical to the success of your Segway advertising campaign than professionally trained brand ambassadors. This is the equivalent of a mobile billboard company hiring drivers with no license. Not only is proper Segway training essential for the staff to leverage the mobility and marketing prowess of Segways, but more importantly, these riders are responsible for significant liability risks. It only takes one accident to ruin a campaign, get sued, and most likely lose a client relationship. Segways are legally classified as pedestrians, which enable them to be operated on sidewalks. This is the undeniable advantage of Segways compared to other mobile media; however, hazards are inherent with operating in this environment. Just imagine your client’s branded Segway crashing into an elderly woman. And then the paramedics are called. If you are still incredulous, watch this YouTube video.

As the only authorized Segway dealer on the Great Outdoor Network, our entire staff has received certified Segway training administered by Segway Inc, based in Bedford, NH. Ask your potential Segway vendor to confirm they have received certified Segway training from an authorized Segway dealer. Ask the vendor to detail the exact training measures all of their riders must complete. If the vendor’s answers don’t sound confident or thorough, you have cause for concern and should consider alternative options.

2. Verify that your company has liability insurance specifically covering Segways

Should the worst case scenario occur, you do not want to speculate if your vendor’s insurance policy specifically includes Segway coverage. Maintaining the proper commercial liability insurance for Segways is not as easy as visiting your nearest State Farm rep. The most prevalent underwriter for Segway businesses recently ended their coverage, forcing many companies like ours to find a new underwriter (which we have). It should be a surprise to no one that there are rogue companies in the OOH industry that engage in unscrupulous practices and purport false statements. Take precaution to perform the proper due diligence and guarantee that your vendor is properly insured.

3. Confirm the safety and condition of your equipment – both Segways and the custom advertising panels

You may be unaware that there are two generations of Segways – Gen1 and Gen2. The release of the Gen2 units brought advances in both the safety and operation of Segways, specifically the mechanism for turning. Not only are the Gen2 units superior in performance, but they also indicate a relatively young age. Like cars, Segways lose performance and more frequently develop software problems over time. A company employing Gen1 Segway units in their fleet is using outdated equipment that is likely to be less reliable than a company with a fleet of Gen2 Segways. If a software problem arises in the Segway platform (which only the corporate office is capable of servicing), the Segway is now inoperable for at least several weeks. This could occur during the actual campaign. Ask your vendor about the condition of their fleet, and if they have immediate access to reserve Segway units or do they provide on-site backups.

Concerning the advertising panels/signage/skins/billboards (multiple terms are used), Segway Inc does not manufacture an advertising panel nor does it officially endorse any third party product. Each advertising panel is custom fabricated, and the product that your vendor uses is usually indicative of their professionalism and performance. Cheap, flimsy signs exist in the marketplace that will fall or break off Segways in the middle of campaigns. On the other perspective, others companies, like ours, have made significant investments to create a product that is not only aesthetically attractive, but also rigorously tested and assured of safe usage. In fact, we are proud to receive the closest thing to an endorsement by Segway Inc – our advertising panel is on display in the mock retail storefront at their corporate headquarters for all potential Segway dealers to view.

4. Who is your on-site Segway manager?

Once you have sufficiently completed your pre-campaign due diligence, you should still have concerns for the program’s actual execution. The onus for success of these campaigns rests squarely on the on-site manager’s shoulders. Responsibilities of this position include administering Segway training, monitoring the operation of each Segway, addressing any maintenance or service issues, and a whole host of other tasks. Oftentimes during a campaign, the focus shifts to sampling numbers or volume of impressions, and as a result, Segway safety seemingly lessens in importance. At no point should an on-site Segway manager ever forget their highest priority is safety. To reiterate, it only takes one accident. When planning campaigns, verify that the vendor’s on-site manager is an actual employee who is highly proficient with Segways, and not just a brand ambassador paid a higher rate to take pictures and track hours.

If you adopt a circumspect approach and ask these questions, you will select a Segway vendor best positioned for success. When employed properly, Segways are as safe as any form of mobile media. They offer an efficient, targeted, and creative approach to reaching consumers. Successful campaigns, both large and small, have validated this media and enhanced its status in the OOH industry. During this increase in popularity though, it is prudent to remain grounded and place as much focus on the associated risks as well as the creative planning.

Contributor

Author: Barry S. Marks

Company: Segway Outdoor

Contact: 562.533.2317

Look and Listen Latino Style

Last Updated on Tuesday, 24 March 2009 12:03

A Special Report on Out Of Home Advertising in the U.S. Hispanic Market

Slowly but surely, Hispanic out-of-home advertising is shedding its reputation as a

medium that many advertisers view as unnecessary but nice to have if there is a little

extra money in the budget, say out of home executives. Out-of-home advertisers cite

three main reasons for the growth:

● agencies are getting more comfortable about including out-of-home

advertising in their media plans and pitching it to clients

● an increased number of Latino-focused radio and television offerings reveal

increased audience fragmentation. As audiences fragment, they get smaller

and there are more targets. That, say industry executives, makes out of home

more vital because advertisers need more vehicles to reach as many people

as they had previously connected with through fewer media options

● a desire for diversified media plans aimed at Hispanic consumers

Another influencing factor is that both agencies and advertisers have a better

understanding of the medium - how it works and what it can do for a brand.

"I think marketers are realizing that out-of-home may be the only medium that can

provide day-in and day-out presence in the marketplace cost-effectively," says Arthur

Rockwell, vice president of CBS Outdoor Latino.

As clients look to add layers to their Latino-focused media initiatives, out-of-home

advertising serves as a way to connect their brand to consumers, explains Tory

Syvrud, co-founder of Sacramento-based City Reach Latino, a company that until its

recent reorganization utilized a fleet of rolling billboards for advertising campaigns

(HMW Archives 6/18/2007. City Reach Latino To Suspend Operations). "Out-of-home

is playing a larger and larger part of that," he adds.

Hispanic out-of-home advertising is poised to grow along with the entire out-of-home

segment. Overall, the out-of-home industry is expected to grow 7.9 percent in 2007 to

more than $7.3 billion, according to PricewaterhouseCoopers. The transit and cinema

segment could increase by up to 12 percent in 2007, according to Stephen Freitas,

chief marketing officer of the Outdoor Advertising Association of America (OAAA).

The growth rate for the Latino out-of-home segment is forecast to be comparable.

"We expect our Hispanic out-of-home revenue to increase about 17 percent this

year," says Rockwell.

At Clear Channel Outdoor, the outlook is "double-digit growth," explains Pedro Milián,

vice president of multicultural sales and marketing. "Clients continue to add

percentage points to their overall Hispanic ad budgets and many of our small- and

mid-sized markets are seeing increases in Hispanic spending."

Small out-of-home companies are also noticing an increase. For example, Nevadabased

Border Billboard operates three 50-foot LED billboards along the U.S.-Mexico

border. Marketers allocate more dollars to out-of-home advertising as they come to

know more about its usefulness in reaching the Hispanic market, says chief executive

Jennifer Stefano.

Budgets Inch Upward.- Budgets for Latino out-of-home initiatives are growing

incrementally, although they continue to be a tiny slice of overall Hispanic advertising

budgets. Less than five percent of Latino advertising budgets are dedicated to out-ofhome,

say Milián and Syvrud. But Rockwell believes the figure is even worse and is

actually closer to four percent.

Rockwell notes anecdotally that he sees Hispanic budgets for out-of-home efforts

increasing but remaining miniscule compared to non-Latino spending. "Our No. 1 outof-

home client spent about $6 million on Hispanic, and most of our top 10 clients

spend between $1 million and $2 million on Hispanic," says Rockwell. "Probably our

biggest single non-Latino account is roughly $40 million. Non-Hispanic out-of-home

budgets are usually more than eight to 10 times more than Hispanic budgets."

Many marketers still spend nothing at all on Latino out-of-home advertising. "I was

surprised to find from my sales people how many agencies have zero out-of-home in

their Latino budgets or don't do it at all because they focus on television and radio,"

says Syvrud.

Although the market for Hispanic out-of-home efforts is growing and more advertisers

are investing in the medium, success is not a guarantee. City Reach Latino's recent

halt in operations came two years after the company's launch. Despite the setback,

the company has been sold to a new investment firm and operations are expected to

restart once the deal closes - perhaps as early as mid-August.

"Our selling curve was much faster with non-Latino agencies and media buying

companies like Starcom and Tapestry than with Hispanic agencies, except for

independents like Zubi Advertising, The Vidal Partnership and Grupo Gallegos," says

Syvrud. City Reach Latino clients have included Verizon, Ford and Washington

Mutual.

Zubi turned to City Reach for out-of-home campaigns for the Ford Edge model,

Washington Mutual and Winn-Dixie. "We are always looking for viable out-of-home

opportunities where some sort of tracking mechanism or measurement system is

attached," says Joe Zubizarreta, COO of Miami-based Zubi. "One thing we liked

about them was the GPS system that let us know where the trucks were; that they

were in the right place at the right time."

New Efforts Target Latinos.- A handful of small- and mid-sized out-of-home

players have launched a variety of new efforts to target Hispanics. SeeSaw

Networks, a San Francisco-based out-of-home digital media company, recently

increased its ability to reach the Latino market by adding Border Billboard as an

affiliate. Under the agreement, SeeSaw will represent Border to advertisers.

Border Billboard operates its three billboards on the Mexican side of the border near

San Diego and Tijuana, where about 175,000 people cross every day. The average

waiting time at the border crossing is at least 45 minutes, giving people in vehicles

ample time to notice the billboards.

"Combined with SeeSaw's other venues in markets that index high among Hispanics,

advertisers have the opportunity to reach a significant segment of the billion-dollar U.

S. Hispanic market," Peter Bowen, CEO of SeeSaw Networks, said in a statement.

"The size and unique location of these digital billboards engage a highly sought-after

audience who have tremendous buying power."

Border Billboard's displays incorporate full-motion 30-second video and text

messaging; viewers can interact with the ads and respond to them using their cell

phones. Advertisers have included McDonald's, Burger King, Church's Chicken,

Telemundo and Coca-Cola, says Stefano. The company wants to acquire additional

billboards near the U.S.-Mexico border.

Looking to target the Hispanic market, New York-based Fuel Outdoor in December