Thinking Big With The Global National Outdoor Network

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Last Updated on Sunday, 15 March 2009 13:39
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In todays outdoor global industry, Dynamax Technologies is enabling UK shopping centres to capitalize on their untapped potential as owners of some of the country’s most valuable real estate with the conception of the National Advertising Network. British shopping centres command an average weekly audience of 23 million people and represent a major opportunity for advertisers wishing to target today’s increasingly mobile consumers. The National Advertising Network will provide the retail asset managers and property companies who own and manage UK shopping centers with the technology and infrastructure required to set up a digital screen network. This will run either large-scale LED screens or other forms of digital signage and turn empty space into an advertising money making machine. It will also provide shopping centers with access to a national media sales force dedicated to selling space on the network to major advertisers.  

 

Chris Frampton explains: “By linking up individual screen owners around the country into one network, we believe we can create a new force to be reckoned with in the advertising world. This is not a Dynamax network; it is owned by the Screen Owners and enables them to get the maximum revenue from their assets. The National Network is also the perfect way to overcome the problems which individual screen owners encounter in making a compelling sales case to the media planners and buyers who spend big brands’ advertising budgets. While we developed this idea in response to requests from our LED customers, we are open to adding other large out of home screens to the network, using PointOfView and putting them in touch with our Media Sales partners.”

“The shopping center is an ideal alternative site for advertising which has remained under-exploited until now because of the fragmented way in which the sector has attempted to capitalise on it. At Dynamax, we are committed to enabling all parties to work together to forge a new advertising revolution.”

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