Pearl Media Launches Hispanic Division
New York: PEARL MEDIA, a leader in Out Of Home Advertising, specializing in converting vacant retail storefronts into innovative advertising opportunities, is now the first to bring this highly sought-after medium to targeted Hispanic communities. Over the past 3 years, Pearl Media has experienced tremendous growth and interest in its dedicated Storefront vehicle. The company has expanded this division to over 20 major markets across the US, as well as secured relationships with 200+ of the nation's top Shopping Malls. Pearl has now taken the next step in expanding its offerings to its client base by launching a dedicated Hispanic Division to reach the ever-growing Hispanic Community.
"Extending our offerings to Hispanic dedicated markets was a natural extension of our business. Most of today's top brands all have Hispanic marketing initiatives to reach the rapidly growing Hispanic Community. Pearl can now deliver this audience to brands in an innovative way that has never been seen before by this community." Josh Cohen, President. Pearl recently launched its Hispanic offerings with Heineken who placed Spanish language ads in Hispanic areas of New York City (Bronx and Harlem). The ads are currently in market and will run through the middle of July. Pearl Media worked with Mediavest on the buying and planning while The Vidal Partnership designed the Hispanic Creative.
ABOUT Pearl Media
PEARL MEDIA is a unique, non-traditional Out-of-Home Media company specializing in converting vacant storefronts and distinctive real estate assets into vibrant interactive Out-of-Home experiences for our clients. PEARL MEDIA continues to grow the presence of their Storefront and WallScape mediums across the country delivering high impact, eye-catching opportunities to engage consumers and own the streets. PEARL Media's unique technology and execution has created some of the most innovative marketing and advertising campaigns ever delivered on the street. For more information visit www.pearlmediaus.com
Subscribe to this comment's feed
