Billboards From North Dakota to New Mexico With Daktronics
Newman Outdoor Advertising is an affiliate of Newman Signs based in Jamestown, North Dakota, with billboards in the Dakotas and New Mexico. Harold Newman, President of Newman Signs, has worked with Daktronics since 1973 with the first installation of a electronic message center at the Jamestown Civic Center. With this lasting impression, Newman decided to contact Daktronics when he wanted to go digital by converting several static billboards. In June of 2008, Newman started updating to digital billboards with
installs in North Dakota and New Mexico. "Primarily, we wanted to get
beneficiaries to see that they can use the sign to their advantage,"
says Newman. After understanding the utility of digital billboards,
advertisers who worked with more traditional mediums quickly took to
the idea.
After installing several digital billboards in a couple of states, he
recognized that "digital outdoor has revolutionized the industry."
Newman said some of the revolutions he recognized were "the ability to
change and expedite copy that is extremely faster than static copy
board. With the change in people’s interest, we can change the message
every eight seconds. Also, we can do public relations work by providing
information as a public servant. "
One of the major obstacles when preparing to install a digital
billboard is the sign legislation in the cities where the signs will be
installed. In this case, Newman said, "We have had very little trouble
with city ordinances because the cities love them. They see that they
can use them for public service. When the cities saw what we could do
with it, they were sold on it. Cities began to realize the importance
of public service and the revenue the signs could generate for their
cities."
According to Newman, Daktronics billboards provide innovative resources
for advertisers and cities. With several options from advertising,
public service, and dynamic content, outdoor advertising companies
understand their importance in the business and will continue to stay
with Daktronics. "With a history like Daktronics, you either run with
them or get left behind," said Newman.
http://www.greatoutdoornetwork.com/daktronics
Contact
| Contact Person: | Billboard Sales |
| Direct Phone: | 1-800-325-7446 |
| Public E-Mail: | This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
Company
| Website: | www.daktronics.com/ProductsServices/Applications/CommercialAdvertising/DigitalBillboards/Pages/default.aspx |
| Location: | Brookings |
| Company: | Daktronics, Inc. |
| City: | Brookings |
| State: | SD |
| Zip Code: | 57006-5128 |
| Country: | USA |
| Address: | 201 Daktronics Drive |
| Phone #: | 1-888-325-7446 |
| Fax #: | 605-697-4700 |
About
Daktronics is the world’s largest supplier of large-format LED display systems, including digital LED billboards, large-screen video displays and control systems for sports and commercial venues. The company’s digital LED billboard division installed its first digital billboard in 2001 and quickly became the world’s top digital billboard manufacturer. Daktronics has installed more than 700 digital billboards nationwide in more than 150 cities. For more information about digital billboards, visit: http://www.daktronics.com/billboard, e-mail the company at outdoor@daktronics.com, or call toll-free at (800) 325-8766.
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