What is new in Hospital Marketing? Digital Out-of-Home and Social Media!

Last Updated on Saturday, 21 November 2009 18:27

A few years ago, Lee Aase was just another marketing director for the Mayo Clinic, issuing press releases and calling news conferences for doctors to present carefully scripted messages. These days, Aase is a walking, talking, blogging, digital out-of-home, Twittering, Facebooking, YouTubing force who's blasting Mayo into the social networking and digital world faster than you can say "Mayo Brothers.“Aase’s official title is manager for syndication and social media at the Mayo Clinic where he has emerged a rock star in that space where social media, digital out-of-home and health care marketing overlap. "Mayo Clinic is definitely a leader in this," said Ed Bennett, director of Web strategy at the University of Maryland Medical System. "What they've decided is that social media is nothing more than word-of-mouth extended into the electronic world.“ Bennett has compiled what is regarded as the definitive list of hospitals using social media. The latest tally: 128 hospitals nationally have YouTube channels, 87 have Facebook pages, 140 have Twitter accounts and 23 have blogs. Furthermore, Henry Ford Hospital in Detroit has begun live-Twittering surgeries, with surgeons answering questions from medical students. During floods in Fargo, N.D., Innovis Health had four people Twittering in shifts around the clock, telling people the safest routes to the hospital and where the local blood center had relocated. See...http://www.HealthCareNewsNetwork.com

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