Time Warner's DVR Moving Billboards Case Study
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Objective
To increase awareness of Time Warner’s Digital Video Recorder (DVR) service. Markets Buffalo, NY Solution A team of 5 Brand Ambassadors equipped with backlit Walking Boards were assembled at events and hot spots around Buffalo. The team promoted at both guerilla and partnered events including Sabers and Buffalo Bisons games, sports bars and malls. 2 different sets of creative were used and the creative was swapped out at strategic points of the day. BAs also passed out bumper stickers to support a separate on-going promotion where consumers win prizes for being spotted with the bumper stickers.
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