AAA Arizona Case Study: Insurance

Target Audience: Drivers in the market for auto insurance or dissatisfied with their current auto insurance plan.

Media Buy: Bus Shelters, 30-Sheet Posters, Bulletins, and Rotary Bulletins throughout Arizona.

Rationale: AAA Arizona hoped to transition from being known as a towing service to an auto insurance provider and needed to get this message directly to its target audience.Out-of-Home’s multiple media formats allowed AAA Arizona to create a powerful campaign that utilized a direct call to action along with a visually appealing, easy to read design. OOH’s unique targetability allowed AAA Arizona to reach its target audience when and where drivers make auto insurance purchasing decisions... when they’re in their cars!

Results: “Our most recent campaign with CBS Outdoor, though very simple, has actually increased calls on our Billboard vanity number...by double! We have had many calls where people specifically referred to the Billboards saying things such as, ‘I saw your billboard on I17!’ By having a direct call to action, a clear message, and by utilizing all three media types, our CBS Outdoor campaign has proven to be extremely successful!”

- Melissa Malcom - Marketing Manager, AAA Arizona