Teen Mall Shopping Study

This morning Scarborough/Arbitron released a press release and complimentary industry study on teen mall shopping usage and attitudes. This is a co-branded study between Arbitron and Scarborough as Arbitron represents Scarborough on the mall developer side of our business.

Some of the key findings of this study include:

·         95 percent of teen mall shoppers notice any form of mall advertising

·         91 percent of teen mall shoppers notice poster display ads at the mall

·         68 percent of teen mall shoppers spend more than two hours at the mall

·         Three-fourths of teen mall shoppers visit a specific mall store’s Web site

·         48 percent of teen mall shoppers are “Social Shoppers”; – shoppers who like to “browse, hang out with friends and possibly make a purchase.”

Yesterday, Jane Traub, Scarborough’s SVP of Research presented these findings in a webinar format for approx. 175 attendees.  The client feedback that we have received so far from this webinar has been extremely positive.  You can view the recorded webinar at:  http://www.scarborough.com/teenwebinar/

 You can download the press release at: http://www.scarborough.com/press.php and the industry study at: www.scarborough.com/freestudies.php