Ernst and Young

Last Updated on Monday, 18 May 2009 13:50

 Client: Ernst and Young Business Objective: Promote-create awareness by reaching target specific African-American students who have undecided majors to campaign internship opportunities. Place High Volume of Advertising on campus to target specific students. Strategy: Creative Print/Door Hanger/Education Highway Magazine/African American Organizations to target specific African-American students Only for Accounting Internship. Target: Hand too hand extra value: targeted dorms-high traffic areas-African American Organizations TIMING: Fall 08’ Program Elements: Doorhangers: One Round – 17,224 Door Hangers Doorhanger Printing Specifications: The sizes for the door hanger are 4” x 9” Paper: 100 lbs stock Finish:  Gloss Text - Aqueous Coating Ink:  Web Form & Jet Press ink - from vansonink.com   Education Highway: www.eduhwy.com E&Y ran a ½ page 4 color ad with a FREE ¼ page advertorial. NAM SERVICE PROTOCOLS: Added Value: – www.CollegeMarketPlace.com Identified School Criteria Assigned School Availability Client Designed/NAM Approved/ Printed Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Utilized 18+ AGENTS For On Campus Distributions Targeted Distribution (Dorms-High Traffic Areas-African American Organizations) Wave Photo Tracking Verification - Results Program Results: SUCCESS – ROI met or exceeded expectations IMPORTANT LINKS: I am: Visiting the Ernst & Young Facebook Page. Surfing EY insight at ey.com/us/eyinsight. Thinking about my career options at Ernst & Young. Ey.com/us/careers Exposure Analysis: Average number of students.........25527 Number of days in sponsorship (maximum).................x 1 Total number of students per 30 sponsorship days.....................2 Number of colleges......................................................x10 Total number of visits per run dates .........................................255,270 Average number of gross Impressions Per VISIT Per Poster....................X3.5 x 2 Total gross impressions per campaign........................................................1,786,890 Message: Day one and your part of the team: At Ernst & Young, your experience, ideas and opinions count. We welcome you into an environment that embraces diversity and encourages inclusiveness. We also want you to take charge, meet new challenges and stretch yourself. That is why we offer exciting student programs and career development opportunities. From your very first day, we’re committed to helping you achieve your potential. So make sure you’re not disturbed while you’re exploring what’s next for your future. AFRICAN AMERICAN ORGANIZATIONS REACHED ON CAMPUS: African American Cultural center African Student Organization Association of Black Communicators Black Graduate and Professional Student Association      Black Student Union Minorities in Agriculture, Natural Resources & related sciences National Association for the Advancement of Colored People National Association of Black Social Workers National Organization of Minority Architecture Students National Society of Black Engineers Nigerian Students Organization African American Student Association Black Honors Caucus Black Student Union National Association for the Advancement of Colored People AFRICAN AMERICAN ORGANIZATIONS REACHED ON CAMPUS: MULTIRACIAL AND BIRACIAL STUDENT ASSOCIATION Black business association Black engineer’s society Society of African American studies National Society of Black Engineers Student Club National Association of Black Journalists Minority Opportunities through School Transformation National Association for the Advancement of Colored People National Association of African-American Honors Programs (NAAAHP) 

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