Planned Parenthood

Last Updated on Monday, 18 May 2009 13:44

Business Objective:Create awareness for Planned Parenthood locations to College Students on Client Selected College Campuses. Place High Volume Of Advertising Materials On Location Media STRATEGY:Creative Print/Posters-Doorhangers-Newspapers-Hand to Hand to create awareness for Planned Parenthood locations by targeted colleges MARKETS: New England TIMING: 2 ½ month fall awareness campaign MESSAGE: Don’t Do It Without Us! PROGRAM ELEMENTS: Postering: 6 Campus Visits – (2 1/2 Months) – 665 Posters -Printing Specifications: Size:  8.5 X 11 Paper: 100 lbs stock Finish:  Gloss Text - Aqueous Coating Ink:  Web Form & Jet Press ink - from vansonink.com Doorhangers: Two Rounds – 18,850 Door Hangers - Staggered Distribution 2x per campaign IMPORTANT LINKS: www.ppnne.org 1-800-230-PLAN PICTURES –ATTACHED PLUS WAVE PHOTOS NAM SERVICE PROTOCOS: Identified School Criteria With Client Assigned School Availability & Program Selections Client Designed/NAM Approved/ NAM Printed ALL AD Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Per Assigned Detailed Scheduling Professional AGENTS & Student Ambassadors For On Campus Distributions as well as On-Campus EXCLUSIVE Networks Wave Photo Tracking Verification – CLIENT RESULTS!!! Exposure Analaysis: Average number of students..................................922 Number of days in sponsorship (maximum)......x 60 Total number of students per 60 sponsorship days.............55,320 Number of colleges.......................................x 14 Total number of visits per run dates ............................774,480 Average number of gross Impressions Per VISIT Per Poster.....................8.7 Total gross impressions per campaign.............................................6,737,976 Program Results: SUCCESS – ROI met or exceeded expectations Results: School Statistics –Enrollments (totals) 215,535 College Marketing Services: Hand To Hand: This was an EXTRA ADDED VALUE. Target high traffic areas on campus. Added Value – www.CollegeMarketPlace.com Identified School Criteria Assigned School Availability Client Designed/NAM Approved/ Printed Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Utilized 18+ AGENTS For On Campus Distributions Targeted Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings) Wave Photo Tracking Verification - Results

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