Virginia Tech University Pilot IntelliMat® devices were placed at two campus bookstores. Using a six week and a later five week snapshot on sales performance of promoted items, compared to the same period the previous year, strong sales uplifts were observed across the board. * 55% and 51% sales increase in $12.95 shirts in Navy and oxford * 97% increase in sweat pant sales * 18% increase in overall Under Armour sales * 64% increase in sales of promo priced t-shirts * 240% increase in sales of $6.99 t-shirts * 186% sales increase in $9.99 t-shirts * 145% increase in Beamer Ball Race Cars when displayed adjacent to the IntelliMat® To download a copy of the case study, click here.