Doritos Collisions Election Bag Campaign
Client: Doritos Collisions Election Bag Campaign Business Objective: To increase product relevance among collegiate audiences, as well as celebrate the 2008 presidential election, Doritos wanted to execute a marketing program on the day of and the day prior to election day. Sampling over 2 days in 1-2 locations on campus for Doritos brand during election period STRATEGY: Provide Educated Regarding Product in-market teams to execute buzz generating campaigns aimed at students at 21 colleges. The talent Doritos in conjunction with the election in targeted areas on campus. Target: 21 College Campuses From Client in coordination with Aramark and Sodexo MARKETS: 21 Colleges Nationwide – See Attached Listing TIMING: Managers-144 cases of the Doritos Collisions (Pizza Cravers and Ranch) product were delivered to each account manger via UPS between 10/28-10/31. Complications: Some Sodexo Managers Received Double Shipments Of Regular and Actual Campaign product. You will need to accept the shipment and store the product until the sampling event on Mon 11/3. Sodexo Unit Manager will accept the product and direct sampling agency to where it is stored based on arrangements made during initial call.
Contact
| Company Name: | NewAge Marketing, Inc. |
| Contact Person: | Marc Sorel |
| Address: | 50 Sutton Avenue |
| City: | East Providence |
| State: | RI |
| USA | |
| Zip Code: | 02914 |
| Company Line: | 401-431-0771 |
| Direct Line: | 401-431-0771 |
| Country: | USA |
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