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Zoom Media and Marketing Profile Page

Profile

Fast Facts

Year Co. Established: 01/01/1991
No. of Employees: 25-50
Company Type: Private
Role: Indoor Media
Zoom Media and Marketing
Hits 1298
Member Since 03/18/2007 13:54:02
Last Online 05/16/2008 10:15:12
Last Updated 04/24/2008 10:57:14
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Profile

Overview

Overview:
ZOOM MEDIA & Marketing is the leader in targeted out-of-home solutions efficiently delivering distinct demographic and psychographic niches in consumer lifestyle destination to our advertisers.

Through our exclusive billboard media networks, custom Experiential Marketing and sampling programs, and unique guerrilla media executions, Zoom reaches socially and physically active consumers in highly relevant destinations where consumers make an emotional connection.

Zoom Media & Marketing Networks:

Over 19,000 billboards in 3,500 locations

  1. Fitness Network – health clubs reaching active adults
  2. Active Family Network – family entertainment destinations reaching kids, tweens, teens, and their parents
  3. Social Network – bars, restaurants, and nightclubs reaching socially active and diverse adults
  4. Sampling - exclusive access, highly targeted, 100% compliant
  5. Experiential Marketing – targeted events, sampling, and promotions
  6. Guerilla Media – break through media concepts reaching kids through adults
Competitive Niche:
Fitness Network

Zoom Media & Marketing's Fitness Network delivers an upscale clientele. These trendsetters and influencers have a higher household income and are better educated than the average consumer. In this uncluttered environment your message will stand out and be remembered.

Details

  1. Exclusive partnerships with TSI (New York Sports Clubs, et. al.), Bally Total Fitness and other independent gyms
  2. Over 500 locations
  3. 2’ x 3’ Backlit billboards in the common areas
  4. 16” x 20” Classic billboards in locker rooms
Social Network

Zoom's Social Network allows advertisers to reach their consumers in a fun and exciting environment- bars, nightclubs, and restaurants. This diverse network of over 2,000 venues in the top 35 DMAs provides the opportunity to reach highly targeted segments of the 18-34 demographic. Each month, over 10 million people go through the Zoom Social Network while they are out enjoying themselves, providing significant reach for any marketing campaign.

Details

  1. Diversified establishments with highly specific targeting.

  2. Through multiple communications vehicles:

    CLASSIC
    BACKLIT
    EXPERIENTIAL MARKETING
    GUERILLA MEDIA
Active Family NetworkTM

Through Zoom's Active Family NetworkTM, advertisers can reach over 100 million kids, tweens, teens and parents per month. Zoom offers advertising and marketing programs in over 1,000 Bowling, Indoor Soccer, Family Entertainment, and Skating Centers in more than 30 top markets across the country. These destinations receive a minimum of 100,000 visitors each year and play host to families, summer camps, birthday parties (over 500,000 each year!), and other group outings. This network provides advertisers with an effective channel to reach this family audience while they are active and having fun!

Details

  1. 4' x 6' Megalit billboard
  2. Birthday party sponsorships
  3. Events and promotions
  4. Sampling and product demos
  5. Guerilla media

 

Bowling | Indoor Soccer | Family Entertainment | Skating Centers

 

 

 

 

Company Info

Website: www.zoommedia.com
Location: New York, NY
Company: Zoom Media and Marketing
City: New York
State: NY
Zip Code: 10016
Country: USA
Address: 112 Madison Avenue 8th
Phone #: 212-994-4505
Fax #: 212 634-0041

Contact Info

Contact Person: Lee Levitz
Skype: nd
Direct Phone: 212-994-4510
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Product/Service

Products / Services: 1 Sheet Posters; Arenas; Bar / Nightclub; Digital Kiosks/ Indoor; Graffiti / Painters; Health Club / Static; In-Store Signange; Restaurants; Restroom Advertising; Sampling; Street Teams; Wild Postings; Wrap Companies
Specialized Services:

CLASSIC

It's simple, yet undeniably captivating and gender-focused. The CLASSIC catches your eye and holds it - for at least 30 seconds. Consumers see the message and third-party research proves they retain it.
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Features

  1. High Frequency
  2. Intimate one-to-one dialogue
  3. Perfect gender segmentation
  4. Inescapable

Description

  1. Ad dimensions: 13 in. x 17 in.
  2. Solid steel frame
  3. Anti-theft construction
  4. Protective Plexiglas cover
  5. "Talking", digital display, and sampling capabilities

Greater creativity means greater impact.

Zoom Media & Marketing brings its clients' innovative ideas to fruition. As a result, a variety of elements can be added to the CLASSIC panel to enhance its appearance and its effectiveness.

Innovative Ideas

  1. Sound
  2. Post Cards
  3. 3D
  4. Spot Lighting
  5. On-frame Sample Distribution

To obtain detailed technical specifications:alt alt

BACKLIT

A highly effective advertising product that is also striking to look at. The backlit panels are on constant display, distinctive in any setting. They are used in limited numbers, exclusively in establishments where customer volume is high. Placed by the bar, dance floor, in workout areas, or in other high traffic locations, the boards can't be missed.

 

Features

  1. Illuminated for high-quality ad rendering
  2. Offers extended and repeat exposures
  3. Leverages "venue equity"
  4. Distinctive
  5. No clutter

 

Description

  1. Ad dimensions: 24.75 in. x 32.75 in.
  2. Striking aluminium frame
  3. Backlit panel

 

To obtain detailed technical specifications:alt alt

MEGALIT

These large format ads are customized to suit each location and are strategically placed in common areas to maximize impressions. Currently featured in Zoom's Active Family Network, the MEGALIT can deliver a great impact.

 

Features

  1. Landscape Format
  2. Illuminated
  3. Highly Visible

 

Description

  1. Visible ad dimensions: 4 ft. x 6 ft.
  2. Steel frame with shatter resistant glass

 

To obtain detailed technical specifications:alt alt

DIGITAL

Zoom Media & Marketing is building the most ad-friendly DIGITAL Signage platform in our industry leading Social Network. Now, advertisers can reach 18-34 year olds in nightlife settings with compelling HD video and Flash animations on large format screens. This broadband-connected network allows advertisers to schedule when their content runs - by day, by daypart, and more, as well as insert different pieces of creative at different times. Contact your Account Executive to arrange a demo.
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Features

  1. HD video & Adobe Flash-compatible players
  2. Full-motion graphics
  3. Creative flexibility in flighting and dayparting

Description

  1. 37- to 50-inch screens installed in the best venues in the hottest neighborhoods
  2. Premium board placement ensures your brand's creative is seen!

Greater creativity means greater impact.

Innovative Ideas

  1. Run date-specific creatives - useful for products that promote before their in-field date
  2. Book a :30 spot and schedule three :10 spots or six :5 spots!
  3. Contact your Account Executive for more innovative media solutions!

To obtain detailed technical specifications:alt alt

  Sampling

Zoom offers highly effective sampling programs in our exclusive Networks. Programs can be targeted to a variety of different demographic and psychographic groups such as:

  1. Kids 6-11
  2. Tweens
  3. Teens
  4. Young Adults 18-24; college
  5. Adults 25-34
  6. Adults 25+ w/children
  7. Adults 25+ w/HHI $100M +
  8. Adults 18+ health and fitness
  9. Trendsetters
  10. Ethnic groups
  11. And more...

All sampling programs are 100% compliant, and documented through Zoom Media & Marketing's Sample Tracking System (STS) to demonstrate that every sample reaches the marketplace.

Countries

Global Markets: United States; Canada

Key People

President: Dennis Roche
New Business Contact: Lee Levitz

Market Coverage

Cities: Billings AL; Phoenix AZ; Los Angeles CA; Orange County CA; Sacramento CA; San Diego CA; San Francisco CA; San Jose CA; Colorado Springs CO; Denver CO; Hartford CT; Washington DC; Ft. Lauderdale FL; Miami FL; Orlando FL; Tampa FL; Atlanta GA; Chicago IL; Indianapolis IN; New Orleans LA; Boston MA; Baltimore MD; Detroit MI; Grand Rapids MI; Minneapolis MN; Kansas City MO; St. Louis MO; Charlotte NC; Raleigh-Durham NC; Las Vegas NV; New York NY; Rochester NY; Cincinnati OH; Cleveland OH; Columbus OH; Portland OR; Philadelphia PA; Pittsburgh PA; Provincetown RI; Greenville SC; Nashville TN; Austin TX; Dallas TX; Ft. Worth TX; Houston TX; San Antonio TX; Salt Lake City UT; Seattle WA; Madison WI; Milwaukee WI

Media Category

Media Category: Ambient Media Provider; Digital Media Provider; Event Marketing Service; Guerilla Marketing Firm; Indoor Signage Company
Media Category 2: Indoor Signage Company
Media Category 3: Marketing / Planning Service

Brands

Previous Clients:

Pepsi

The Disney Channel

Speed Network

E!

 

Articles

DateTitleHits
Wednesday, 06 August 2008Zoom's Digital Roll-Out Hits 500 Nightlife Venues; Announces Expansion to 1,000 by First Half 2009355
Friday, 04 April 2008Zoom's Digital Bar Media Has Significant Impact On Ad-Adverse Trendsetters According to New Research649
Tuesday, 11 March 2008Zoom Acquires Rights to Alloy's Bar and Restaurant Media Network518
Wednesday, 27 February 2008BIG Is The New Pepsi Stuff In NYC847
Wednesday, 14 November 2007Zoom Media & Marketing Wins Adweek Buzz Awards852
Wednesday, 05 September 2007CourtTV's Bounty Girls798
Wednesday, 01 August 2007ZOOM Launches BlueTooth Network619
Monday, 30 July 2007ZOOM Launches Digital Billboard Initiative805
Wednesday, 25 July 2007Indoor Media Provider To Offer Advertisers Coast-to-Coast Digital Network599
Monday, 26 March 2007White Castle's Integrated Family Network Program681
Monday, 26 March 2007JEEP 'Tag Shops' @ The Winter X Games893
Monday, 19 March 2007ZOOM MEDIA & MARKETING EXPANDS THE FITNESS NETWORK TO INCLUDE MAJOR INDEPENDENT GYM CHAINS615
Saturday, 11 November 2006Zoom Media's Mystery Shopper Campaign862
Saturday, 11 March 2006E! The Simple Life: Till' Death Do Us Part512
Tuesday, 11 October 2005ZOOM Ads Family Bowling Center Network497
Wednesday, 05 October 2005Online Validation of More than 100 Campaigns Generates Positive Response From Agencies476

Product PIX

Below are product photos submitted by the member as representative of their campaigns or product photos. Click on the image for a close up.


Digital ad...



NYC Non Tr...



Indoor dig...



Mega Lit P...



Mega Lit P...



Classic Pa...



 

Marketplace Ads

   Ad Views Price Date
 Great Results With Digital Signage
If you want to reach trendsetters and create buzz around a brand, the Social Network is the place to be! Arbitron's study of the Social Network showed that the audience in this network is made up of professi...

107

05/13/2008
By:
 New York Street Team Advertising
Street teams and guerilla marketing @ Times Square, NYC Use street teams to utilize sampling, handouts, promotional products, couponing, etc..in your next marketing campaign. Zoom Media and Marketing Con...

155

02/27/2008
By:
 Canada Outdoor Advertising Networks
Zoom Media's Canadian indoor advertising network of 26,500 canada billboards, installed in 3,900 establishments, covers 8 networks (Resto-bar, Campus, Sport, Parking, McDonald’s, Medical, Golf and Agency) acros...

158

11/28/2007
By:
 Electroluminescent Advertising
Want a cool way to energize your standard billboard ad? Now you can add custom lighting sequences to a Backlit advertisement. Using Electroluminescent technology, Zoom can take your ad and illuminate differen...

204

11/01/2007
By:
 Digital Billboards in Social Networks
As you may already know, Zoom Media is excited to have launched Digital Billboards in thier Social Networks. Now in top nightlife destinations in New York, Chicago, and Los Angeles - expanding through the top...

207

10/31/2007
By:
 Indoor bluetooth network in 100 bars and restaurants
ZOOM offers advertisers the opportunity to ‘broadcast’ free ad-related content like video trailers, music tracks, movie previews, sports clips, and coupon offers to complement their in-bar campaigns. Indoor blu...

280

09/05/2007
By:
 Social Network of Ten Million
Zoom's Social Network allows advertisers to reach their consumers in a fun and exciting environment- bars, nightclubs, and restaurants. This diverse network of over 2,000 venues in the top 35 DMAs provides the ...

284
Contact for current
05/28/2007
By: llevitz

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