Lost Password? Registration is complimentary. Register
Member Login
Sitour USA Profile Page

Profile

Fast Facts

Year Co. Established: 03/01/1982
No. of Employees: 50-100
Role: Sports Media Vendor
Sitour USA
Hits 962
Member Since 03/20/2007 13:29:49
Last Online 08/06/2008 15:16:43
Last Updated 08/06/2008 15:28:52
Skype My status
 

Profile

Overview

Overview:
Sitour USA has the only international network that provides exclusive on-site ski resort advertising in 14 countries with 1,000 resorts. We have ad space at the majority of the ski resorts in North America. We offer impactful outdoor media formats for maximum impressions to a targeted audience. Your advertisement can be seen above and/or below panorama trail maps, at lift lines, in lodges, on ski and snowboard racks, snowboard workbenches and lift towers. Sitour also creates turn-key event marketing programs geared towards the ski market. We are the experts in on-snow event execution for our advertising clients with the most experience. Welcome to the world of Sitour!
Competitive Niche:

Cutting edge innovative programs and experience

In today’s cluttered environment impacting active consumers can be MOST DIFFICULT. Our clients need a cutting edge approach in order to motivate a search for their product among a mountain of options. Our national clients seek out innovative programs that offer local grassroots opportunities behind one national turnkey package.

Company Info

Website: www.sitourusa.com
Location: Kingston, NY
Company: Sitour USA
City: Kingston
State: NY
Zip Code: 12401
Country: usa
Address: 195 Hurley Avenue
Phone #: 845.331.9000
Fax #: 845.331.9050
Media Kit: Sitour USA

Contact Info

Contact Person: Monte Rios
Skype: nd
Direct Phone: 845.331.9000
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Product/Service

Products / Services: Digital Billboards/ Outdoor; Event Marketing; Hotels; Interactive kiosks; Sampling; Ski Resorts; Street Teams
Specialized Services:

Trail Map Displays

Resort's center piece implied "official' sponsor advertising

Sitour pioneered the trail map display with large format Base Area Trail Maps and On-Mountain Guiding Trail Maps. Each map is a road map for the trail system and provides valuable information on lifts and other resort facilities. They are environment friendly, allowing resorts to reduce printed trail guides and paper waste. All materials are recycled.

Poster Displays

Large format point of sale opportunities

Our ability to place your message directly where it will impact sales at key points of purchase such as: lift ticket windows, cafeterias, bars, ski shops, children’s ski school, learning centers and ATM’s will guarantee excellent ROI from your advertising campaigne.

Ski & Snowboard Rack Displays

Skiers "Park" at your advertising message

One of the resorts most important pieces of equipment ski/snowboard racks, placed in high traffic locations directly outside the main ski lodges present a great advertising opportunity. Double sided creative allows your advertising to be seen from either direction. Skiers and snowboarders use your advertising to locate where they “parked” their skis.

Lift Tower Displays

Vertical format- Eye level viewing - Captive audience

Your advertising message will be seen while skiers and riders are relaxed enjoying their ride up the mountain. Our vertical format lift tower poster & frame catch consumer’s attention because it is contoured for the lift tower poles, allowing for an ideal installation at eye level.

Digital Displays

Full motion digital video led screens

The hottest new media in the advertising industry has hit the ski slopes in a big way! Sitour has pioneered yet another first in the ski industry with its latest introduction of wireless full color digital LED screens. The ski resort industry spoke and Sitour listened! For the first time resorts can now push information to its customers with a click of the mouse.

EVENT MARKETING

Our event tours span every major ski region. We have the largest event marketing schedule in the ski industry.

ELEMENTS

1. Base area branded headquarters including sponsor branded tents and event activities. Custom branded promotional signage strategically placed in high traffic areas.

2. Custom branded music and PA system utilizing state of the art sound system to project sound throughout the entire promotional area.

3. Custom designed brand awards ceremony for all participating consumers.

4. Pre-event awareness plan that delivers brand and event messaging via a variety of media.

On-site Promotional Activation: Custom designed event posters placed in high traffic areas 4 weeks prior to the event builds excitement among resort visitors while delivering specifics of the schedule of activities for the event. Additional on-site programs like guest check-in announcement flyers, and lodge/bar table tents are often added incrementally closer to the event date.Local Resort Area Print and newspaper publications delivered to local supermarkets, restaurants and gas stations reach and impact local resort visitors seeking local information on events, activities and services.On-line promotional event plans deliver brand and event message via custom designed promotional pages and ad banners on OnTheSnow.com, the largest on-line site for ski/snowboard condition information. The plan also includes ski area web sites and event calendars where skiers/snowboarders checking out weather conditions and mountain events will see a brief description of the event with sponsor mention.

5. Complementary advertising plan delivers effective and efficient consumer impressions utilizing Sitour On-Site Advertising.

Countries

Global Markets: United States; Austria; Canada; Croatia; Czech Republic; Japan; Poland; Slovakia; Slovenia; Spain

Key People

CEO: Monte Rios

Market Coverage

Cities: Nationwide

Media Category

Media Category: Sports Marketing
Media Category 2: Ambient Media Provider
Media Category 3: Guerilla Marketing Firm
Media Category 4: Indoor Signage Company

Brands

Previous Clients:

“Sitour on mountain advertising has provided us with a cost effective means to reach the upscale snow sports audience. Additionally, their on-site activation provides us with an opportunity to create meaningful product interaction that favorably impacts purchase consideration.”

-Craig Bierley, Director of Advertising & Marketing, General Motors Corporation, Pontiac Division

___________________

"Sitour's products are executed professionally at every level. We couldn't be happier. Without a doubt they're #1."

- Bob Bonar, President/CEO Snowbird Ski and Summer Resort

___________________

“I think what set Sitour in a class of its own was the fact that you could count on the involvement of their full organization, top to bottom, every time. That ensured an outstanding execution, every time.”

-Daniel P. Palumbo, former President, Worldwide Consumer Imagine, Eastman Kodak. Former Worldwide Chief Marketing Officer, The Coca-Cola Company

___________________

"Sitour's clean, vertical ad format, along with the placement of their ads on the lift towers closer to the passing snow sport's consumers' eye level, allows for greater advertising impact and therefore, in my opinion, makes it a more enticing lift tower advertising medium versus it's competitors."

- Michael J. Murphy, VP/General Manager, Chestnut Mountain Resort

___________________

“Sitour has created unprecedented visibility for us, and our phones are ringing consistently every week with calls from prospective students who have seen our messaging at resorts across the nation.”

-Tim Cohee, Program Chair, Sierra Nevada College

___________________

"After one full year of use, we have found the Wireless Message Centers to be an extremely useful tool when communicating important messages to our guests. "

- Elizabeth Howe, Director of Guest Operations, Telluride

___________________

“Sitour is a valued partner executing our on-snow activation with a level of professionalism that is unmatched”

- Bridget Wanczyk, Sales Promotion Manager, General Motors Corporation, Chevrolet Division

___________________

"We have found after using these boards for just one season, we don't know how we were ever able to effectively communicate with our guests and associates before we had the devices."

- Anthony T. Lanza, Superintendent, Belleayre Mountain

___________________


"I am just writing to tell you how impressed I have been by Sitour as a whole. Everything from the implementation of our relationship to the technical support you and your staff provide has been seamless."

- Sean Doll, Resort Activities Director, The Mount Washington Resort at Bretton Woods

___________________

"The sign itself works very well and is visible in all weather conditions. The software is very easy to use and messages can be updated in seconds."

- John Sellers, Marketing Director, Loveland Ski Area

___________________

"We have been most pleased with their flawless performance all season long, and how much they have enhanced communications at our ski area."

- Jay Gamble, Vice-President & GM, Mount Sunapee

___________________

"(Sitour Digital LED Signs) Are easy to use, beneficial for getting out various marketing messages, and also a great addition for emergency messaging ."

- Julie Maurer, Vice President of Marketing & Sales, Northstar At Tahoe

___________________

"The Guest Message Center is easy to operate, effective, and a definite "must have" for any ski resort. "

- Tom Meyers, Marketing Director, Wachusett Mountain

___________________

"We at Whitetail wanted to give you two big thumbs up for the LED Message Board that was on display here at Whitetail last winter."

- Chris Black, Marketing Coordinator, Whitetail Resort

Product PIX

Below are product photos submitted by the member as representative of their campaigns or product photos. Click on the image for a close up.


 

Marketplace Ads

   Ad Views Price Date
 Outdoor Global Sports Marketing
GLOBAL AUDIENCE Outdoor global winter sports marketing opportunity! Reach over 100 Million skiers and snowboarders worldwide! Sitour has over 1,000 resorts in its 14 global country network. Austria ...

293


08/16/2007
By:
 Ski Resort Advertising in 14 Countries
Digital Billboards/ Outdoor; Event Marketing; Hotels; Interactive kiosks; Sampling; Ski Resorts; Street Teams Sitour USA has the only international network that provides exclusive on-site ski resort advertis...

355


05/09/2007
By: sitour

Rolodex

Expand All Collapse All Show/Hide Modules