Our mission is to be the foremost financial and strategic resource for our clients, serving with integrity and in aggressive pursuit of their goals.

Johnsen, Fretty & Company is a boutique investment bank assisting media and communications companies with a variety of challenges. Whether it is providing financial advisory for mergers and acquisitions, raising private debt and/or equity financing, or conducting valuations, JFC’s proven track record and transaction experience in each of these areas has earned the firm a superior degree of recognition within the media and finance communities. Over the last 11 years, JFC has completed over 90 middle-market media and communications transactions.

Since 1993, the founders of Johnsen, Fretty & Company believed there were substantial opportunities for an investment bank that focused exclusively on providing specialized financial advisory services to middle-market media and communications firms. Companies such as these have a significant need for specialized advice and often require high-level attention from their advisors. To capitalize on this opportunity, Jim Johnsen and Steve Fretty formed Johnsen, Fretty & Company.

Since inception, JFC has focused its investment banking efforts on the following media and communications segments, and has developed a proprietary expertise in each:

• Out-of-Home or Placed-Based Media

  • Billboards

  • Street Furniture

  • Brochure Advertising

  • Digital Displays

  • Transit Advertising

  • Indoor/In-Store Advertising
     

• Sports Media and Communications

  • Naming Rights Agreements

  • Broadcast Rights Agreements

  • Other Team Licensing Initiatives

Over the last 11 years, Johnsen, Fretty & Company has completed over 90 middle-market media and communications transactions. These transactions have ranged from $1 million in deal value to $125 million in deal value.

Overview

JFC utilizes a team-oriented approach to every transaction. Each deal team consists of at least three professionals, offering fresh and unique perspectives on shaping each deal to maximize the benefits to every client. Our clients can be assured they receive the highest level of guidance, expertise, and individual attention on each deal. Because of our media and communications specialization, our clients also can be assured that JFC intimately understands their business.

JFC is widely recognized as a firm but fair and creative negotiator on behalf of its clients and at the start of every transaction, the relevant parties know that you have a powerful ally on your side. Having JFC’s resources alongside your company during a transaction that likely represents one of the biggest business decisions you’ll ever make, provides for strong piece of mind.

Financing

Our excellent reputation in the investment community allows us to locate debt and/or equity capital, effectively structure terms, and successfully close the transaction. Our continuous contact with debt and equity sources keeps us informed of prevailing market conditions, which in turn allows us to raise the most efficient form of capital for our clients in the shortest period possible.

  Divestitures

We rapidly locate and discreetly approach a small set of relevant buyers. Our objective is always to maximize price and secure the best terms while minimizing any negative impact to the client’s operations.

Acquisition Programs

JFC works with its clients on a long-term basis to build their businesses through acquisitions. We have the ability to quickly formulate strategic plans, identify potential acquisition targets with specific parameters, initiate transaction discussions, conduct thorough due diligence and negotiate acceptable terms.

 Strategic Planning

Our financial and industry expertise allows us to assist emerging companies in analyzing, developing and executing an effective strategic plan. We are committed to long-term relationships with a select group of companies, advising on financing alternatives, sales and marketing and operational issues, and strategies for growth and profit maximization.  
 

Valuations

We provide thorough business valuations to our clients on an individual basis as well as in tandem with our financial services. The insight, market expertise and background of our professionals allows us to develop a valuable tool for our clients.

Johnsen, Fretty & Company has provided us the kind of objective analysis needed to grow our business in an industry that continues to both change and consolidate at a breakneck speed. We regard them as a trusted friend and a necessary resource for any company in this space.

~Pat O'Donnell, President & General Manager, Young Electric Sign Company

Johnsen, Fretty & Company added significant value throughout the sale process of SkiView, and vastly exceeded our expectations. Their transaction experience in the outdoor industry is unparalleled, and enabled them to attain a complete understanding of both parties needs and expectations along the way. In a short amount of time, JFC was able to orchestrate, structure, and execute a deal desirable to parties on both sides of the table. They won the trust of everyone involved through their leadership, integrity, sense of humor, experience, industry knowledge, and friendship.

~Jim Blinn, President, SkiView, Inc.

Great tombstone on our transaction! I would add one thing though: In addition to the words 'financial advisor', I would also include negotiator, mediator, interpreter, conciliator, arbitrator, and wizard.

~Phil Murphy, President, Murphy Outdoor Advertising