Profile
Fast Facts
| Year Co. Established: | 04/13/1937 |
| No. of Employees: | 50-100 |
| Company Type: | Private |
| Fiscal Year-End: | December |
| 2006 Billings: | $10- $50 Million |
| Role: | Transit Media Vendor |
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| Hits | 1981 |
| Member Since | 03/19/2007 21:35:59 |
| Last Online | 11/21/2008 13:21:38 |
| Last Updated | 01/10/2008 11:15:18 |
| Skype |
Profile
Overview
| Overview: | The Gateway story begins in 1937 when its first billboards were constructed in Pittsburgh, Pennsylvania. Gateway grew over the next 50 years and by 1990, the company operated billboard plants in four states. That was also the year Gateway was acquired by Craig Heard. Since the acquisition, Gateway has expanded into 20 states with over 3,500 billboards and many transit properties, having the exclusive rights to place ad's on buses, benches, rail systems, bus shelters, and convenience store advertising in the U.S. markets and Canada . Craig Heard 's strategy has been to continue the growth of Gateway through acquisitions, and aggressive expansion into transit and c-store advertising. The expansion coupled with aggressive sales efforts has diversified the advertiser base beyond the traditional users of outdoor. Gateway is bringing both national and local clients who had never before considered Out-of-Home in their media plans. This effort is also evident in the explosive sales growth of new transit properties versus the prior operators' sales performance. |
| Competitive Niche: | Gateway's strategic plan has always looked to the team philosophy for success, with every employee a key member of the team. Each member of the Gateway family has a vested and personal interest in Gateway's success. Servicing our clients is not just a job, it's our corporate mission. The Gateway partnership approach spills over into the market-place forging strong working relationships with advertisers, transit authorities, and the communities in which we do business. These partnerships are an important factor in our success and the success of our client's advertising programs. Working closely with the client enables Gateway to understand their goals and creates a synergy that makes those goals attainable. As an industry, Out-of-Home represented approximately over $8.0 billion of total advertising expenditures in the United States in 2005. Gateway's future continues to be in the billboard, transit, bench and convenience store segments of outdoor advertising. In the 1990's, Out of Home advertising experienced explosive growth and industry experts projected strong growth as the economy rebounds in 2005 and over the next 10 years. With new categories recognizing outdoors' potential, and existing advertisers increasing their outdoor budgets, Out-of-Home spending promises to remain on the rise. |
Company Info
| Website: | www.gatewayoutdoor.com |
| Location: | PA |
| Company: | Gateway Outdoor |
| City: | N Huntington |
| State: | PA |
| Zip Code: | 15642 |
| Country: | USA |
| Address: | 1300 Clay Pike |
| Phone #: | 724-863-8456 |
| Fax #: | 412-487-5910 |
Contact Info
| Contact Person: | John Crockett |
| Skype: | nd |
| Direct Phone: | 724-863-8456 |
| Public E-Mail: | This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
Product/Service
| Products / Services: | 1 Sheet Posters; 8 Sheet Posters; Bus Advertising; Bus Benches; Bus Shelters; Gas Stations; In-Store Signange |
| Specialized Services: | 8-Sheet Poster
Viewed by automobile traffic and pedestrians, this media form is used to add reach and frequency to market-wide advertisement campaigns, point-of-purchase advertsing and target marketing at the neighborhood level. Positioned at just above eye level, they are displayed by either freestanding units or mounted on the side of buildings. Size: 6' x 12' Free Form 8-Sheet Display
Free-form 8-sheets are available as billboard squares. Size: 6' x 12' To view more of our Billboard work, please check out our billboard samples page .
C-Store Poster Convenience Store ProgramOur Convenience Store Advertising Network enables manufacturers of food, beverage and other products to reach buyers at the entrances of the 20,000+ independent convenience stores (C-stores) in the United States. Under the program, manufacturers, or the media buyers who represent them, purchase 46" x 30" framed one-sheet posters at, or near, C-store entrances to maximize market share and capture a portion of the nearly $340 billion that consumers spend in C-stores annually. Convenience Store Displays are 46" H x 30" W displays located at the entrance of convenience stores, both chain and independent, grocery or liquor stores, and other retail markets. Convenience Store Displays are similar to other billboard products, but are placed right at the point-of-sale in your chosen geographic target, and will provide penetration in specific neighborhoods and/or broad geographic areas. Gateway Outdoor offers media placement in a variety of sizes and shapes. Be sure to check out our media size specification sheet to determine what best suits your needs. They can be used alone, or to enhance other media for market coverage. To see more examples of our C-Store advertising, click here . To download our One Sheet PowerPoint Kit, click here. Messages that Move Sales
By advertising inside and outside of transit vehicles, and in places where people wait for public transit, you’ll reach thousands of people cost-effectively each day.  Gateway Outdoor offers media placement in a variety of sizes and shapes, be sure to check out our media size specification sheet to determine what best suits your needs. Recently, we became the exclusive U.S. distributor of GrabAd transit handle advertising fixtures -- the perfect vehicle for accelerating sales. With high fuel prices, and no end in sight, you’ll capture more eyeballs than ever by including ADHangers in your marketing mix. We make it easy, dealing with transit agencies and printers on your behalf, eliminating the need for you to handle ad placement logistics. Be sure to check out our gallery section. Our outdoor advertising programs include: |
Gateway Outdoor’s exclusive rights to bus, rail, transit shelter and Countries
| Global Markets: | United States |
Key People
| CEO: | Craig P. Heard |
| President: | Craig P. Heard |
| CFO: | Kenneth Guldner, CPA |
| New Business Contact: | John Crockett |
Market Coverage
| Cities: | Nationwide; Springfield MA; Detroit MI; St. Louis MO; Charlotte NC; New York NY; Suffolk County NY; Columbus OH; Toledo OH; Johnstown PA; Pittsburgh PA; Charleston SC; Myrtle Beach SC; Greenville SC; Memphis TN; Ft. Worth TX; San Antonio TX; Virginia VA; Spokane WA |
Media Category
| Media Category: | Transit Advertising |
| Media Category 2: | Ambient Media Provider |
| Media Category 3: | Billboard Operator |
| Media Category 4: | Environmental Media |
Articles
Product PIX
Marketplace Ads
| Ad | Views | Price | Date | |||
| 182 | 05/22/2008 By: | ||||
| 338 | 01/10/2008 By: | ||||
| 279 | 12/26/2007 By: | ||||
| 208 | 11/29/2007 By: | ||||
| 242 | 11/29/2007 By: | ||||
| 399 | 05/22/2007 By: gateway |
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Videos
Rolodex
Presented by the GON Agency of The Great Outdoor Network Inc. Outdoor Advertising
