Our Partner

The Digital College Network enjoys a multi-year agreement with Follett Higher Education Group (www.fheg.follett.com). The company is 135 years old and serves over 800 college bookstores in the US and Canada reaching in excess of 42 million students every year. In conjunction with Follett Higher Education, DCN will install and manage the digital network using our own server and work closely with Follett to download new ads or messages each evening once cash register transactions are concluded. DCN also provides advertisers and sponsors with additional opportunities to sample products, distribute coupons and interact directly with consumers. Accurate demographics including sales and transaction history are available on the number and size of transactions on a store-by-store basis.

Our Audience

The Digital College Network reaches 3.4 million students and faculty every month (on average). Some months, such as the busy “back to school” months of August and January provide higher traffic counts. Demographic data to date indicates that consumers in book stores spend large amounts of money in book stores for not only books but also toiletries, apparel, food items, etc.

The highly desirable and increasingly difficult to reach 17- to 27-year-old demographic is easily and efficiently reached at the college book store. Largely upscale and with disposable income, this audience is savvy and tuned in to technology. The state-of-the-art LCD panels are designed to attract and hold the attention of the students.

Where is Digital College Network bookstore advertising?

Screens are located at or near cash registers National distribution in 261 campus bookstores 42 million views annually*

250+ stores to be added by January 2009 Estimated annual impressions jump to 90 million* *Based on transaction and foot traffic counts provided by Follett Higher Education Group

What is Digital College Network?

A unique blend of: Technology Place-based advertising, Point-of-purchase impact, Retail environment and Key demographic with spending power.

Offering:

60-second sponsored editorial content

Can be national, regional or local based on sponsor’s target

Categories for editorial include: music, sports, news, fashion, lifestyle, entertainment, heath and wellness, nutrition, other categories relevant to student population

Sample Package:

One 60-second spot featuring sponsored editorial content (equivalent to four 15-second spots)

Up to three promotions per year for up to 15 days each

Up to 2,500 text messages per month Retail shelf space in store; also includes the opportunity to explore the possibility of end cap display or in-store kiosk

DCN Locations http://www.digitalcollegenetwork.com/map.pdf