Bartle Bogle Hegarty(BBH) recently won for the Grand Prix for Axe's "For Shame!" campaign in June 2006 the Jay Chiat Planning Awards sponsored by the American Association of Advertising Agencies is back again. Teaming with Alloy and Technique Mirage to deliver projection media to the nightlife of 8 second tier metros in the states for Axe Lab Men's Body Spray. Targeting not solely the nightlife but restaurant goers and even commuters.

The current presentations are utilizing the Mobile-Image technique, specially modified projection vans or MPVs cruse the city streets projecting still images panning across the buildings. The MPVs pause at high traffic stationary locations throughout the markets.

"After 19 years of pioneering large format projection, Still, Motion Picture and now Digital projection media, two of our greatest rewards are the satisfaction in the image quality and brightness we produce and the positive reaction of the audience during our presentations." -Robert Collier CEO of Technique Mirage

>>Visit Technique Mirage's Website

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