Colossal Media, LLC, a full service outdoor media company, specializing in large scale, hand-painted murals increased brand recognition and sales of Dewers White Label to urban tastemakers.

Colossal Media's execution of the campaign was to locate hip neighborhoods throughout New York City and hand paint original Dewers White Label artwork (created by Shephard Fairey). The 8 wall paintings located in the Lower East Side, Williamsburg, Dumbo, and Red Hook created a lot of buzz and numerous viewers took pictures of the vibrant wallscapes with their cell phones while asking the painters questions about the exceptional campaign.

The campaign was an unbelievable success and is now expanding into additional markets.

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