Outdoor Advertising- The Largest B2B Media Network for the Out of Home Industry

Home

Intelligence

Case Studies

SonyEricsson Bluetooth campaign

Objective

To reach target audience and offer them an opportunity to receive free mobile content like ringtones, wallpaper and themes which could be downloaded from the WAP campaign site we developed specificially for this campaign.

Location

The Adeye Solution was embedded in 5 bus shelters in central Copenhagen.

Statistics

32.9% Conversion rate
Telia subscribers where 4 times more active than TDC subscr. (TDC are amrket leader with 49%, Telia are number three with 22%)
29.2% visited the campaign site more than once, 8.5% visited it more than 4 times
Sony Ericsson stood for more than 64%, while handsets from the walkman series had 34%

http://www.greatoutdoornetwork.com/GON/adeyemobile

Contact

Contact Person:	Tommy Jensen
Skype:	tommyje
Direct Phone:	44 207 379 3845
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.adeye.com
Location:	United Kingdom
Company:	Adeye Mobile Limited
City:	London
Zip Code:	WC2H 8NA
Country:	United Kingdom
Address:	21 Denmark Street
Phone #:	44 207 379 3845

About

AdEye is based on a patented technology consisting of an intelligent combination of either infrared or Bluetoot technology and SMS services. The local-based interface enables special communication between sender and receiver. The initiating sender is a mobile phone which has to be equipped with an infrared or Bluetooth interface. The receiver is a programmed server which reacts with a preset response according to the demand of the sender. Dialog via AdEye opens up a whole world of new-style ways of implementing up-to-date information and communication strategies.The major advantage of the system is the fact that it is extremely easy to use.

Last Updated ( Monday, 29 September 2008 )

< Prev		Next >

[ Back ]

EZINE
NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.
Click here to view / download
In this issue:
We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.
Read it here first or hear about later.

GON NETWORK LOGIN

Network Resources

*New* Article Archive

Newsletter Archive

*January Newsletter

FAQs

Newsletter Subscription

Super Bowl Commercial for GON

New Premier Members

Big Mouth Advertising

Mobile Billboards/Franchisor