When Hummer was seeking an effective venue to reach active, influential adults for the brand’s “Welcome to the open” campaign, they turned to HCPN. HCPN identified key clubs within its network that could support oversized banners hung from the ceilings in the common workout areas, and then executed the campaign within Hummer’s selected club list.

"We love it when our agency and brand clients challenge us to look for creative ways to truly integrate a brand into the health club environment," said Phil Donahue, HCPN's VP of Sales. "This has produced so many great, and even award-winning, campaigns – such as branded weight stacks for Special K, hot water activated branded shower mats for Head & Shoulders, column wraps for Esurance, and now 'Spectaculars' for Hummer. It's our deep and long standing club relationships, our amazing operations teams and our great installer network of nearly 200 people throughout the country that allows us to embrace and effectively execute these kinds of campaigns," he added.

Have an oversized media message and want to give it an oversized, 'can't miss' platform? Consider HCPN's new in-club 'Spectaculars'. Or ask your HCPN representative for other unique brand integration options within our exclusive network of nearly 3,000 clubs.

To download a one-sheet on HCPN's 'Spectaculars', click here.

To download HCPN's current media kit, click here

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