NEW YORK, AUGUST 11, 2008 ­ A number of top brand companies are confirmed to
attend the second annual ³Brand Activation Summit Using Digital Out-of-Home
Media² taking place on Tuesday, September 9 and Wednesday, September 10,
2008 in New York City. The Summit will serve as a forum for brand
advertisers and agencies from across North America to source insights on how
to best maximize consumer engagement and achieve return on investment with
digital out-of-home (DOOH).

In addition to Diageo, Conde Nast, H&M, Moet and Clinque other confirmed
conference attendees include Kenneth Cole, Lord & Taylor, Six Flags Theme
Park and March of Dimes.

³This representation of blue-chip brands confirms the continung growth and
momentum of digital out-of-home media² according to Rocky Gunderson, VP of
Network Development at SeeSaw Networks. ³As the fastest growing medium since
the Internet, digital out-of-home advertising plays a critical role in brand
activation for national advertisers by intercepting people everywhere they
go in their daily lives² adds Rocky.

The opportunity to reach those on the go at the right place, at the right
time and with the right message has attracted advertisers who have
historically invested in traditional OOH and broadcast media.

³Our various entertainment, automotive, pharmaceutical and even military
clientele have become most interested and will likely be among the first in
breaking new ground via their new media and OOH marketing,² says Stephen
Faso, VP and Director of New Media with Outdoor Services (OSI). OSI is a
leading OOH planning and buying agency, part of the Interpublic Group of
Companies.

Unique ROI, new pricing consideration and engagement via mobile and
interactive technologies also contribute to the allure of the DOOH space and
are just some of the topics that will be discussed at the Brand Activation
Summit.

An event that pulls together ad industry members, DOOH industry experts, and
content providers is important since the business is changing at a rapid
pace, says Pat Hellberg, who recently left his long-term post as Director of
Nike¹s Brand Content Studios.

³We¹re all trying to keep on top of the latest trends, capitalize on new
opportunities and evaluate the strongest players and programs,² says
Hellberg. ³These conferences help everyone expedite the process and
accelerate the learning curve.²

The event will highlight trends in media buying and business strategy to
give companies the crucial head start in planning, adds Ron Greenberg, Chief
Marketing Officer and SVP of Digital Media at Touch Tunes, the largest OOH
entertainment interactive network.

Strategy Institute is pleased to have media support from Outdoor Advertising
Association of America (OAAA), Mobile Marketing Association (MMA),
Advertising Research Foundation (ARF), Traffic Auditing Bureau (TAB),
Digital Signage Association, The Self Service & Kiosk Association,
MediaWeek, BrandWeek, AdWeek, Digital Signage Today.com, aka.tv, Digital
Signage Universe, Great Outdoor Network, and selfserviceworld.com.

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