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A&W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothee Machine | A&W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothee Machine |
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SEATTLE – To combat the expected sweltering summer heat in the months ahead, A&W has begun touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd. A&W is utilizing a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling mobile billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck features a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds. The state-of-the-art truck comes courtesy of GoMobile Advertising, an experimental marketing company that A&W is partnering with for their campaign. “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile Advertising. A&W and GoMobile Advertising’s campaign will wrap up August 3rd. http://www.greatoutdoornetwork.com/GON/gomobile
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