Intelligence Pod Casts GON Pod Casts Brand Loyalty Begins With The Youth | Brand Loyalty Begins With The Youth |
|
|
|
A new medium presented by Digital College Network a subsidiary of 3 Feet Media, presents large 42" screens on college campuses around the country. Digital ad deployment over virtual IP's is only one dimension of this new network. Listen to this latest pod cast to hear about all the available options for advertisers to not only advertise to a targeted group, but how to they plan to engage and envelope the brands within the student community. From shelf space to challenges this network aims to present advertisers with a whole new method of reaching the youth of today.
Company
Contact
AboutThe Network The Digital College Network was designed to provide advertisers with efficient and effective access to the college and university market (17- to 27-year-old demographic) in addition to faculty, parents and alumni. College book stores today are more like convenience stores, and many of the larger stores feature thousands of SKUs for their consumers. Our digital signage network features 42-inch LCD screens with full audio and video capability. Each screen in every store has its own IP address allowing instant and real time communication to every location. Because all screens are accessed through the Follett network, which records every cash register transaction, the number of students reached is easily verifiable.              |
|||||||||||||||||||||||||||||
| Last Updated ( Friday, 21 November 2008 ) | |||||||||||||||||||||||||||||
Advertisers are always seeking to gain market share. There are huge budgets directed to attain the brand penetration in the marketplace. When advertisers question where to look for new consumers, the trend is to look at the youth. Due to the nature of the youth, they are on the run, texting their friends, listening to tunes and going to school.| Next > |
|---|
Presented by the GON Agency of The Great Outdoor Network Inc. Outdoor Advertising
