Largest Ski Resort Network in North America Extends Advertiser Reach to Desirable Skier/Snowboarder Demographic

Sitour USA, a leader in ski advertising and promotions, today announced that three top Eastern ski Resorts have joined its advertising network, strengthening its position as the largest snow sports media company in North America.

The new Resorts that will participate in integrated advertising programs with Sitour's national and regional clients are: Okemo and Magic Mountain in Vermont, and Bretton Woods in New Hampshire.

"Having top Resorts like these join our network brings more value to our advertisers and provides them with additional opportunities to reach the highly desirable skier and snowboarder demographic with greater frequency and impact," said Monte Rios, president and CEO of Sitour USA.

Both Okemo and Bretton Woods were ranked among the top 10 Resorts in the East by Ski magazine in this year’s annual reader Resort survey.

Similar to advertising at sports stadiums, Sitour offers advertisers placements on panoramic trail map displays, lift/clock corral safety displays, ski/snowboard racks, in-lodge posters, lift towers and new LED wireless message centers.

With a network of 215 Resorts in North America, Sitour USA is the largest snow sports media company offering all types of media that completely saturate the mountains and lodges. The company also is the leader in on-site promotions, executing national ski event marketing tours.

http://www.greatoutdoornetwork.com/GON/sitour 

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