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Subway: Randoms Acts Of Fitness

Trash talk promotional campaign featuring Subway in NYC Objective: To promote the launch of Subway’s healthy new “Fresh Fit” menu in a press-generating way to the people of New York.

Solution: In the spirit of good health and “Random Acts of Fitness”, 150 brand ambassadors were sent out into the streets of New York on Subway-branded TREK mountain bikes. Upon spotting a consumer performing a “Random Act of Fitness”, the Brand Ambassadors would stop and give that consumer a Subway Cash Card worth $5. Additionally, throughout the course of the day, 250 people on the streets were given a TREK mountain bike for performing their Random Act of Fitness – doing pushups, jumping jacks, etc.

Campaign Details:

150 Brand Ambassadors riding TREK Mountain Bikes in NYC
Kicked off with a huge event in Times Square, featuring LL Cool J and a wrapped double-decker bus
Event preceded by a media blast for maximum press coverage
250 Subway-branded TREK Mountain Bikes given out on the spot in NYC

Visit TrashTalkFCM's Premier Member Profile...

Contact

Contact Person:	Robin Potash
Direct Phone:	+12123819500
Mobile:	914-224-7949
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.trashtalkoutdoor.com
Company:	TrashTalkFCM
City:	New York
State:	NY
Zip Code:	10036
Country:	United States
Address:	36 West 44th Street Suite 1416
Phone #:	+12123819500
Fax #:	212-331-7901

Previously Released

Date	Title
Thursday, 31 July 2008	Google Book Search
Tuesday, 01 July 2008	Subway: Randoms Acts Of Fitness
Monday, 02 June 2008	Jose Cuervo: AVP Volleyball Tour
Monday, 19 May 2008	US Navy - Paint the Town Blue
Tuesday, 06 May 2008	American Express: The US Open
Sunday, 06 April 2008	8th Continent Soymilk: Dedicated TouchPoint Program
Monday, 31 December 2007	Las Vegas V.B. Bicytaxi Case Study
Friday, 07 December 2007	TrashTalkFCM Announces Acquisition of Scooter Media
Tuesday, 04 December 2007	DreamWorks' Mobile Media Mix At College Universities
Tuesday, 04 December 2007	Curly’s Peer-to-Peer – Multiple Markets Wrap Vehicle Campaign
Friday, 17 August 2007	Rubio's Segway Advertising Case Study
Friday, 17 August 2007	Bank of America Mobile Media Mix Case Study
Friday, 17 August 2007	CHASE Adbike Case Study
Friday, 17 August 2007	Cocal Cola VAULT Brand Ambassadors Case Study
Friday, 17 August 2007	Time Warner's DVR Moving Billboards Case Study
Friday, 17 August 2007	ALL Buzz Marketing Case Study
Thursday, 26 April 2007	FreeCar Media and TrashTalk! Outdoor Announce Merger
Monday, 01 January 2007	TrashTalk! Moving Boards
Wednesday, 09 August 2006	TrashTalk! & America Express Adbike's @ The US Open

Marketplace Ads

Wallscapes and Billboards
Lincoln Tunnel Premier Wallscape on 10th Avenue at the approach to the Lincoln Tunnel. Sign is visible to all vehicles heading up 10th Avenue (starting at 34th street) and to entrances to the Lincoln Tunnel. ...

Peer to Peer Vehicle Wrap Programs
This is a truly unique offering that allows Clients to infiltrate the life of their target consumers. Through our database of 2 million drivers, Clients can select from a limitless number of demographic, lifest...

Dedicated Vehicle Wrap Programs
With 7 yrs experience there aren’t many vehicles you can name that we haven’t wrapped, but our dedicated vehicle program goes beyond just wrapping a vehicle. Based on a Client’s objectives and target demographi...

AD Bike Advertising
AD Bikes offer targeted bus shelter size signage and the opportunity to deliver high-impact impressions and dedicated exposure along pre-determined routes or in specific areas/neighborhoods. AD Bikes can travel...

Moving Board Advertising
Moving Boards are a brand new product recently introduced in the US that are sure to turn heads. This patented illuminated billboard is truly unique and offers advertisers the opportunity to reach consumers whe...

Pedicab Advertising
Pedicabs are a unique mobile medium found on the streets of cities across the country competing with traditional taxi cabs but offering a more fun and novel way to travel. Pedicabs offer exposure and seek out p...

Bicytaxi Advertising
Short for bicycle taxis, Bicytaxis are a new and more modern version of the traditional Pedicabs (see Pedicabs here). Currently found in New York City and internationally, Bicytaxis offer an eco-friendly means ...

Segway Advertising
To date Segways have been one of our most popular mediums. Not only were we the first company to sell advertising on Segways, but we have also executed the most campaigns nationwide. Segways offer advertisers a...

NYC, Chicago Bicytaxi Advertising
Our NYC and Chicago Bicytaxi mobile mediums and brand ambassadors are ideal for reaching audiences in the heart of New York City. From street teams to segway teams, to busses to bicytaxi's, TrashTalkFCM is a o...

Last Updated ( Friday, 05 September 2008 )

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