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Back To School Spending Study | Back To School Spending Study |
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Source: National Retail Federation’s 2007 Consumer Intentions and Actions Survey College Bookstore Spending 1. There are approximately 15 million college students on more than 4,000 colleges and universities in the U.S. 2. Enrollment of full-time 18-to 24-year-old undergraduates nears 6.3 million 3. College students and parents spend approximately $47.3 billion on back-to-college purchases; 57.2 percent of this was in college bookstores
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AboutThe Digital College Network was designed to provide advertisers with efficient and effective access to the college and university market (17- to 27-year-old demographic) in addition to faculty, parents and alumni. College book stores today are more like convenience stores, and many of the larger stores feature thousands of SKUs for their consumers. Our digital signage network features 42-inch LCD screens with full audio and video capability. Each screen in every store has its own IP address allowing instant and real time communication to every location. Because all screens are accessed through the Follett network, which records every cash register transaction, the number of students reached is easily verifiable. |
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NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.
Click here to view / download
In this issue:
We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.
Read it here first or hear about later.
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