1. Clothing and accessories spending is expected to jump to $7.41 billion from last years $5.78 billion.
2. Laptops, digital cameras, along with iPhones and other cell phones, should again be big sellers, with students and parents expected to spend $12.8 billion on electronics.

3. More than $15 billion will be spent on textbooks.

4. Other "essentials" for college students include shoes ($2.96 billion) and school supplies ($3.14 billion)

5. Spending on dorm and apartment furnishings is expected to reach $5.43 billion, up from last year’s $3.82 billion. Young adults ages 18-24 will shell out the most in this category, spending and average of $158.61 million.

Source: National Retail Federation’s 2007 Consumer Intentions and Actions Survey

College Bookstore Spending

1. There are approximately 15 million college students on more than 4,000 colleges and universities in the U.S.

2. Enrollment of full-time 18-to 24-year-old undergraduates nears 6.3 million

3. College students and parents spend approximately $47.3 billion on back-to-college purchases; 57.2 percent of this was in college bookstores

Contact

Contact Person:	Chris Esposito
Direct Phone:	678-494-5514
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.digitalcollegenetwork.com/
Location:	Georgia
Company:	Digital College Network
City:	Woodstock
State:	GA
Zip Code:	30188
Country:	USA
Address:	99 Weatherstone Drive Suite 930
Phone #:	678-494-5514
Fax #:	678-445-3670
Media Kit:	DCN_2008_MediaKit.pdf

About

The Digital College Network was designed to provide advertisers with efficient and effective access to the college and university market (17- to 27-year-old demographic) in addition to faculty, parents and alumni. College book stores today are more like convenience stores, and many of the larger stores feature thousands of SKUs for their consumers. Our digital signage network features 42-inch LCD screens with full audio and video capability. Each screen in every store has its own IP address allowing instant and real time communication to every location. Because all screens are accessed through the Follett network, which records every cash register transaction, the number of students reached is easily verifiable.

Digital College Network advertising is available on a national, regional or loca Digital College Network advertising is a web-based network with 42 inch commercial grade LCD screens with full audio and video. Sample package One 60-second spot featuring sponsored editorial content (equiv...

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