What is digital signage? Digital signage can be described as a way of displaying or presenting information with the goal of delivering targeted messages to specific locations at specific times. For example, most of us are familiar with the messages displayed in places such as retail stores, transit hubs (like airports or bus stations), doctor’s offices, fast food restaurants and gas stations.

Each of these areas offers a perfect opportunity to deliver strategic information to its intended audience. The information may be relatively benign in nature such as polite notices, ticketing information or boarding times or it may take a more hard-hitting approach such as advertising special offers or time-limited deals.

Why is there such a strong take-up of digital signage?

Sustained demand for large plasma and LCD screens, a continual reduction of their overall cost of ownership and the widespread availability of Internet connectivity has caused digital signage deployments to gain massively in popularity.

Other significant drivers include the wide availability of intuitive, cost-effective digital signage software that offers terrific opportunities for smaller businesses who are now entering into the market in larger numbers. They are encouraged to do so by the lure of a highly effective medium at a price point which is becoming increasingly affordable to them. Similarly, non-profit organizations such as schools, colleges and even churches are also adding to the growing take-up of digital signage technology.

What are the benefits of digital signage?

Significant benefits can be achieved through the use of digital signs compared to traditional, static signage. Digital signage contains content that can be updated or changed with little effort, animation is widely supported and the signs are able to adapt more easily to the audience. Digital signage also offers greater scope for interactivity (and subsequently better engagement) with their audience in a way traditional signs simply can’t.

Due to its highly versatile nature, digital signage is routinely deployed into a wide range of environments to deliver considerable direct and indirect benefits.

Examples include:

1. Customer Information Points
   e.g. Arrival / departure information at airports, railway stations and bus terminals.
2. Sales Advertising
   e.g. Sales uplift through in-store promotions.
3. Third Party Advertising
   e.g. Digital advertising companies that sell advertising space to merchants and service providers locally and nationally.
4. Enhanced Customer Experience
   e.g. Digital signage in restaurant waiting areas to advise on waiting times or demonstrations in stores/concessions
5. Influencing Customer Behavior
   e.g. Post office digital signage that directs patrons waiting in line, automated stamp machines and signage designed to direct customers to different areas of a department store to increase ‘dwell time’
6. Brand Building
   e.g. Stores where digital signage in video format is used as an integral part of the store furniture to build a ’story’ around the brand
7. Corporate Environments
   Imparting information throughout a company site through screens in strategic areas such as receptions, lobbies and canteens.
8. Environment Enhancements
   Using digital signage to increase customer experience within the building itself such as a digital signage panel’s response to an individual interacting with it.

So what’s the future for digital signage?

Gazing into a crystal ball is rarely the best way to assess how technology will develop but it’s safe to say that mobile media is likely to play a huge part in the future of digital signage.

By enabling interaction between various devices, a mobile phone for example will assume the role of the digital signage display. A user can then interact with a print advert or digital signage media to obtain further or more precise information about a product, service or subject while ‘out-and-about’.

Digital signage is for everyone…

Digital signage is the perfect medium to advertise, inform or entertain…. or even all three at once. It offers an unrivaled attention-grabbing ability, an built-in flexibility for content refresh and a much better return on investment compared to traditional printed signs.

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Contact

Contact Person:	Andrew Salamon
Direct Phone:	905-502-1110
Mobile:	416.688.6545
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About

Advanced Products Group, a global outdoor advertising company, provides the most innovative audio-visual displays in the world to customers all over Canada. We Rent & Sell to help you to create maximum impact for your one-off event or for permanent application.

We focus exclusively on high-end, high-impact display solutions that deliver the WOW FACTOR to exhibition stands, boardrooms, award shows, conferences and live events.

We tailor our AV rental solutions to your requirements - from simple delivery and collection to a fully supported hire (including design, programming and technical support).

We offer a full integration solution including installation and ongoing maintenance and technical support should you require it.

Company

Website:	www.apgdisplays.com
Location:	Canada
Company:	Advanced Products Group
City:	Mississauga
State:	ON
Zip Code:	L4Z1R5
Country:	Canada
Address:	59-450 Matheson Blvd. East.
Phone #:	800 436-6239
Fax #:	905-502-0040

Previously Released

Date	Title
Thursday, 10 July 2008	Giant Infinite Plasma Wall Helps Unveil Olympic Uniforms
Friday, 09 May 2008	Advanced serves up a tasty AV solution for signature restaurant
Friday, 01 February 2008	What can plasma and LCD TV screens do for bar owners?
Wednesday, 02 January 2008	America’s HD-TV Addiction Goes OUTDOORS
Tuesday, 02 October 2007	AQUiVO Appoints First Canadian Distributor - Advanced Products Group
Tuesday, 02 October 2007	The Day Aquivo Met The Fireman's Hose
Tuesday, 02 October 2007	Panasonic's 103 Inch Plasma Installed In NYC’s HighTech City Hall

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