Nation’s largest health club media and marketing network adds second seasoned industry executive in as many months – further fueling its next phase of growth, particularly in digital advertising

Encino, CA—July 15, 2008— Health Club Panel Network, the nation’s largest provider of advertising and marketing opportunities in health clubs, is pleased to announce that Lon G. von Hurwitz has joined the company as President of Sales, Marketing and Customer Relations. This appointment follows the June announcement that Ken Williams, another industry leader, was named CEO.

“We’re very excited to have Lon join us,” said Ken Williams. “He’s one of the true pioneers of digital place-based media, with significant experience in both developing compelling digital content as well as attracting advertising support for this new media. He also has a solid track record in retailer relations and in growing sales organizations. This combination makes him very well suited to help lead our organization into its next phase of significant growth and evolution, with a key focus on the continued roll out of our in-club digital media offerings,” he added.

“I’m thrilled to be joining HCPN at such a critical stage of the company’s development, where I think I can really make a positive impact,” said von Hurwitz. “HCPN is already the industry leader in reaching active, influential adults across the country. This position will only become more robust as brands increasingly incorporate targeted marketing and advertising in general and specifically place-based media as a core part of their media and marketing planning. HCPN’s growing in-club digital assets just further enhance the company’s capabilities in meeting the interests and demands of its growing agency and brand client base. Thus, I’m particularly looking forward to adding my expertise to accelerating HCPN’s digital media rollout.”

Jon Grad, a Managing Partner at Parthenon Capital, a private equity firm that recently invested in HCPN and will support its digital initiatives remarked “we are thrilled to have Lon with HCPN and look forward to working together with him and Ken on our many growth opportunities.”

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