USA Network Gathers a Crowd with Encompass!
Branded ice cream trucks in 3 major markets (NYC, Los Angeles and Chicago) served up ice c...
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Largest Media Network for Outdoor Advertising
When we began the GON in 2003, most did not know what to make of us, since there wasn&rsqu...
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Does It Pay To Advertise In A Recession Period?
Does it pay to advertise in a recession period? In a study of U.S. recessions, McGraw-Hill...
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SonyEricsson Bluetooth campaign
ObjectiveTo reach target audience and offer them an opportunity to receive free mobile con...
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4th Annual Building Your Digital Signage Business
Will you be a part of this wave as the industry surges?According to Northern Sky Research,...
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Magic Media Relays to Support Local Charity
Magic Media corporate team members participated in a relay run to support a local charity...
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Brand Loyalty Begins With The Youth
Advertisers are always seeking to gain market share. There are ...
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Outdoor Advertising
Outdoor Advertising is one of the oldest forms of the advertising verticals. Outdoor 1-she...
Read more...| A&W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothie Machine |
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A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds. The state-of-the-art truck comes courtesy of GoMobile Advertising, an experimental marketing company that A&W is partnering with for their campaign. “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile Advertising. A&W and GoMobile Advertising’s campaign will wrap up August 3rd. About A&W Restaurants, Inc. A&W Restaurants, Inc., based in Louisville, Ky., is the longest running quick service franchise chain in America. Since 1919, A&W® All-American Food® has been serving a signature frosty mug root beer float and All-American pure-beef hamburgers and hot dogs. There are approximately 400 A&W All-American Food outlets in the U.S., more than 250 outlets outside the U.S. in 10 countries, and 640 additional points of distribution at Yum! Brands multibrand restaurants. Tags: A&W, gomobile, GoMobile Advertising, summer, YUM http://www.greatoutdoornetwork.com/GON/gomobile
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