ATLANTA - Prime Point Media has signed new contracts authorizing its advertising on hundreds of large-format payphone kiosks in New York City. The company is the largest provider of targeted eye-level media with rights to advertise on hundreds of thousands of payphones nationwide.

Under the terms of the new media representative agreements, Prime Point Media now offers approximately 800 large-format panels in upper Manhattan, Brooklyn, Bronx, and Queens for immediate sale to national and local advertisers. The company has also opened a New York office and hired staff to sell the new inventory and service its clients locally.

"New York City is the number one advertising market in the country and an important piece of our growth strategy", said Mark Brodkin, CEO of Prime Point Media's parent company, Outdoor Partner Media. "Large-format phone kiosks in New York City are a great addition to our extensive nationwide network of standard payphone kiosks, Los Angeles-area large-format phone kiosks and lifeguard tower displays, and our PrimeCasting Bluetooth application."

"With the addition of these exceptional advertising locations, we have significantly strengthened our ability to place campaigns in every DMA throughout the United States," said Dana Michaelis, Prime Point Media's Senior Vice President of Sales & Marketing. "We're excited because we know advertisers regard these New York City large-format panels as some of the best-positioned, highest-trafficked phone kiosk inventory in the country. This inventory is particularly effective for targeting neighborhood-specific pockets of ethnicity, point-of-presence and point-of-sale campaigns."

Bruce Sandys, president of BAS Communications, one of Prime Point Media's new advertising providers with a large payphone route across upper Manhattan and throughout New York's boroughs, said, "Our agreement with Prime Point Media to advertise on our large-format inventory in New York City further reinforces Prime Point's preeminent position as the leader in payphone advertising across the country. We are pleased and excited to have awarded them the contract to represent our company for advertising."

Advertisers and media buyers can request additional information and view an interactive inventory map at www.primepointmedia.com/nyc.

About Prime Point Media:
Prime Point Media (www.primepointmedia.com), a division of OutdoorPartner Media (TSXV: OPX), is the leading provider of street-level outdoor advertising nationwide. With a proprietary database consisting of hundreds of thousands of highly-visible locations identified by demographics, income, ethnicity, event venues and other specific characteristics, the Prime Point Media network enables advertisers to precisely target audiences at cost-effective rates. Prime Point Media's "always on" eye-level ad displays include exclusive beach displays on lifeguard towers and PrimeCasting, which uses Bluetooth technology to transmit text and video messages to mobile devices. A 2007 member of the Inc. 5000, Prime Point Media has launched successful Out-of-Home ad campaigns for American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, The Coca-Cola Company, General Motors, Ford, Miller Brewing, Procter & Gamble, Time Warner, Verizon and many other local and international brands.

About OutdoorPartner Media:
OutdoorPartner Media is a market leader in the high-growth alternative out-of-home advertising industry. The Company provides its advertising clients with an opportunity to post messages on its diversified network of advertising displays - including phone kiosks and lifeguard towers - covering all of the top 50 Designated Market Areas ("DMAs") in the United States. In addition to static display advertising, OutdoorPartner provides advertisers with the opportunity to push rich digital content from its phone kiosks to consumers' Bluetooth enabled mobile phones with a service called PrimeCasting. Combined with its powerful, proprietary database and mapping software, the Company's extensive network offers advertisers micro-targeted ad placement in close proximity to pedestrian traffic and the point of purchase. More information may be found online by visiting http://www.outdoorpartner.com/.

Forward-Looking Statements
This news release contains forward-looking statements regarding, among other things, OutdoorPartner's beliefs, plans, objectives, strategies, estimates, intentions and expectations. Such statements are based on a number of assumptions which may prove to be incorrect, involve certain risks and uncertainties that are difficult to predict and, accordingly, are not guarantees of future performance. The future results of the Company or developments may differ materially from those expressed in the forward-looking statements contained in this news release, due to, among other factors, OutdoorPartner's lack of operating profits, its dependence on key personnel, general economic conditions and other external events that may impact on customers' advertising spending, competition from other out-of-home advertisers and other media and government regulation seeking to limit or restrict OutdoorPartner's activities. More detailed information about these and other factors is included in OutdoorPartner's 2007 Annual Information Form and other documents published or filed by, or on behalf of, OutdoorPartner from time to time with the Canadian securities regulatory authorities. Other than as required by law, OutdoorPartner undertakes no obligation to publicly update or revise any such forward-looking statements or information, whether as a result of new information, future events or otherwise.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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