The outdoor advertising industry and the environmental movement would seem a marriage made from inception. Outdoor billboards incorporate technology which powers lights with less consumption, made possible from companies like Formetco with their new Adtech series and new production techniques from Circle Graphics producing bio-degradable vinyls for advertisers.

Eco-friendly mediums have been in place for some time, perhaps not front and center of attention. Take bio-diesel fuels being used in Do It Outdoors mobile billboards, Segway Outdoor's segways, Street Blimps , Trash Talk FCM , Lucent Advertising and Massive media have all been incorporated eco-friendly media into their product lines.

Even now with some new entrants into the out-of-home media business like the Hanger Network, which produce advertising hangers which are made from recycled materials. Though some companies like Fuel Outdoor , Outdoor Promotions , Gateway Outdoor have used solar technologies to power bus shelters, it has been in practice for years. These companies provide brands eco media which extends their message about the environmental CSR into the sub-conscience of viewers.

To make this a bit more simple for media buyers, media planners and direct clients to locate companies who are actively practicing these methods, the GON has created a new section in the Premier Member category of business. You can use the drop down list and select Environmental Media to review outdoor media companies and their products to select which would be best suited for your next outdoor advertising campaign.

Click here to visit the Environmental Media section on the Great Outdoor Network.