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"The World is Going Mobile - Are you?"

Proven studies have shown that less and less people are buying newspapers and people are spending less time at home - they are spending more time in their cars. Americans have gone mobile. To fill these gaps in advertising, Lucent Advertising offers the most unique and effective method available today.

As a consultant to start-ups for over 15 years, and an entrepreneur running several successful businesses, Edmund Karam began Lucent Advertising in Newport Beach, CA two years ago when he discovered a large gap in the advertising mediums available to businesses. Mr. Karam found that advertising medias such as magazines, newspapers and radio are all a great tool but not necessarily the most effective or affordable methods. Most business advertising is lost in what he refers to as "Today's Promotional Clutter". According to Mr. Karam we, as consumers, are constantly targeted with advertising from all different directions - be it magazines, newspapers, static billboards, radio, TV or internet. Since all these methods have been around for many years we have adapted and learned to ignore most of them - We flip through the pages of magazines and newspapers, static billboards and signs blend in with the background virtually unnoticed, radio stations are switched as soon commercials begin, TV commercials get fast forwarded thanks to TIVO, and internet banners and pop ups have become an annoyance.

Lucent Advertising's scrolling billboard trucks are the answer to today's advertising and promotional clutter. They target the consumers when they least expect to be targeted. They are large enough to be very visible but yet not to overwhelm the reader. The scrolling motion keeps the audience involved as they anticipate the next billboard. They are backlit making them visible and even more interesting during the early morning and evening hours. And they are environmentally friendly by operating on both BioDiesel and regular diesel. "All of our products and services - our scrolling billboard trucks, our "One of a Kind" Segways with Graphic Wrapped Chariots and 15" LCD TV Screens, or our Street Teams - are all designed to leave a long lasting impression by creating an interaction with the consumer." states Mr. Karam. And furthermore, Mr. Karam says proudly that his services have the highest return on investment when compared to the other available advertising and promotional products and services on the market today.

"What I really enjoy about this business" states Mr. Karam "is knowing that we are making a difference in today's over crowded advertising and promotional industry. We serve all of our clients equally and make sure they receive the best service regardless of whether they are one of the Fortune 500 companies or one of the mom and pop shops in the area. I highly value loyalty and ethics when it comes to doing business and I treat everyone the same way I would want to be treated while conducting a business transaction. I truly enjoy consulting with our clients to make sure that they get the best exposure possible, and to be sure that their ad campaigns are successful. If I don't see how a client or prospect will benefit from our services, I will let them know rather than taking on the project. My motivation lies in our client's success, period."

When asked about the downside of being in his business, Mr. Karam told us that so far there isn't anything that he dislikes about his work. "Like every business there is a tremendous pressure to make sure that everything goes smooth and that I not only meet but exceed our client's expectations. I have learned early on that in order for any project to be successful it needs the right people, and that is why I surround myself with the most talented and hard working individuals I can find - those who share the same goals and beliefs."

Highway 2 Success has used the services of Lucent Advertising, and can attest to the fact that there is a definite climb in hits to our website, almost instantly. We can look at our hour-to-hour statistics report for our website, and we can almost tell when the drivers take a lunch break! It's truly amazing. When we mentioned this to Mr. Karam he told us that he believes in the saying that "Less is More". He continued explaining that "when we designed the billboards for Highway 2 Success, our goal was to present an image that will not only attract the viewer's attention but also deliver the message intended. The billboards are very simple but yet they create an interest and call for action from the viewer. The planning of the campaign is also extremely important. We targeted the busiest Hot Spots on our route at specific times to maximize the level of exposure."

So, how does it work? On their current weekday service they have a set route. Hours of research and planning have gone into the design of this particular route. They have studied the local demographics carefully to determine the busiest routes, local Hot-Spots, school drop off and pick up times, along with local events. Every week they review this and much more data to determine when and where the truck should be to generate the maximum exposure for their clients. Their clients also have absolute control of the ads during any exclusive special event. During these events they consult with their clients to design a scheduled route and times that all parties feel will make a successful campaign.

What is so unique about the services of Lucent Advertising is that any type of industry can benefit from it. This shows in the range of clients they have served so far, which covers a range from Fortune 500 banks, Real Estate developers, medical facilities, wine stores, children's hair salons, auto dealerships, and much more. Their weekday services are an excellent choice for the businesses that are within their daily route, as their targeted consumers are on these routes. Their special event services can be utilized for grand openings, live venues, trade shows and expos, sporting events, sample giveaways, focused branding, merchandise showcase, and much more.

What sets them apart from other companies is the way they conduct business. "I can brag about how great, unique, and effective our services are, which are all proven facts, but all of that wouldn't matter if at the end of the day our clients were not satisfied or happy with the service they received."

Thanks to the quality of their product and their exceptional customer service, Lucent Advertising is experiencing exciting growth. Currently they have six employees and are planning to hire more in the near future. Their weekday services are available in Orange County only, however they perform special events anywhere in California, Nevada and Arizona. They will be expanding their weekday service to Los Angeles by middle of this year.

Article By: Highway 2 Success a Training, Seminar and Workshop organization in Southern California.

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Contact

Lucent Advertising

Contact Person:	Edmund Karam
Direct Phone:	949.334-3533 x33
Mobile:	949.500.6563
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.lucentads.com
Location:	Southern California
Company:	Lucent Advertising LLC
City:	Costa Mesa
State:	CA
Zip Code:	92626
Country:	United States
Address:	130 McCormick Ave
Phone #:	877.582.3680
Fax #:	949-334-3532
Media Kit:	Download our Media Kit

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Last Updated ( Tuesday, 26 August 2008 )

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