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Clear Channel Outdoor Chooses Dynamax | Clear Channel Outdoor Chooses Dynamax |
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“With the advent of digital billboards as one of the most exciting technology-driven, consumer-facing advertising innovations in recent years, Dynamax is absolutely thrilled to have been selected to partner with Clear Channel Outdoor for this project,” said Ian McKenzie, chief executive ocer of Dynamax Technologies. “After a rigorous selection process, Clear Channel Outdoor chose Dynamax’s POV digital signage application because it's robust, easy to use, reliable, and scalable, all important considerations to support Clear Channel’s current and future digital signage strategies. More importantly, this agreement further demonstrates the growing worldwide importance and viability of digital signage, particularly as a -exible, scalable, and targeted marketing communications tool that enables brands to reach consumers in new and engaging ways. POV is the ideal solution for this deployment, as well as other out-of-home advertising networks around the world, because of its proven ability to eciently manage and automate the delivery of critical media assets, while increasing reach and profitability.” McKenzie continues, “For Clear Channel Outdoor to realize the full potential of this important international deployment, it required an established project partner, with a robust, scalable and proven digital signage software application, that was every bit as committed and capable as they are. Clear Channel Outdoor found just such a partner in Dynamax Technologies, and such a solution in POV.”
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| Last Updated ( Tuesday, 20 May 2008 ) | |||||
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