By: Magic Media Green is the new black … so they say. We see it everywhere, from house items and office supplies to apparel and skin care products to advertising and entertainment. Everyone is jumping on b o a r d i n t h e G r e e n Movement. Organic food and c l o t h i n g , e c o - f r i e n d l y cleaning products and solar panels for our homes.

Many companies are jumping on board in the movement to become more eco-friendly. In the past years brand name cleaners such as Palmolive and Clorox have released eco-friendly cleaning products. PNC Bank has opened 40 “Green Branches” across six states to reduce their impact on the environment. These are a few examples of industries and companie that have made a movement toward the green.

In the recent years, out of home has been pondering over environmentally friendly new alternative for billboards. Circle Graphics developed Eco-Flexx, a lightweight, non-PVC, recyclable, vinylreplacement material. Shortly after, they designed a new clip system for 30-sheets, EcoPoster, which is lighter weight, lower cost and reduces turnaround time. The new AdVue lighting system will save energy and cut costs by reducing light spillage and kilowatts used in i llumi n a t ion. U l t raf lex Systems also released its BIOflex substrate, which is 100% biodegradable sign material.

Non-traditional out of home companies such as AdRide Advertising LLC use their eye-catching, 100% humanpowered, state-of-the-art quadricycles known as “AdBikes”, to provide high impact outdoor advertising wi t h o u t t h e h a r m f u l emissions, noise pollution and traffic congestion caused by other mobile advertising companies that use billboard trucks and other motor vehicles.

Magic Taking the Stand

Magic Media is taking some steps t o become more environmentally conscious. At the corporate office, we now receive receipts fromour customers electronically rather than paper copies via Fed-Ex. Also, we can now send our invoices to our customer via email rather than wasting paper. Congratulations and thank you to the Magic Media Operations Departments for doing a fantastic job in our fuel conservation initiative. With this great effort, the operations team has helped us to run more efficiently and conserve fuel in company vehicles.

In early May, Magic Media held its Annual Corporate Meeting in Delray Beach, F l o r i d a . A l l Corporate Executives and Divisional General Manager and Sales Managers gathered to reflect on the prior year and discuss new ideas for the year going forward. Magic Media had a wonderful group of speakers including Brent Rosenthal of Huff Asset Management Company, Jeff Golimowski of OAAA , Darrin Friskney of Watchfire Digital Outdoor and Catherine Cyr-Ransom of the Accord Group. Being a l o b b yi s t i n t h e Green Movement, Catherine spoke o f t h e many d i f f e r e n t programs and ideas we can all implement to play our role in being green including, solar powered signs, new LED lighting, Waste Wise and the simple practice of recycling. Magic plans to execute green practices company-wide and within each division in the near future.

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