The U.S. Navy Reserve is using some unconventional tactics in a new campaign to help support its enlistment effort. The campaign, which launched in mid-November, uses phone kiosks advertising supplemented with Bluetooth technology. .

The ads, which are being placed on Navy bases across the U.S. including sites in California, Virginia, and Florida feature the headline “Make a Difference a Few Days at a Time.” On selected locations at each base, the phone kiosk ads will be augmented with a 2-minute recruitment video delivered to the cell phones of passersby using Bluetooth technology. .

The campaign was placed by Outdoor Services in Southfield, Michigan and developed by Campbell-Ewald in Warren, Michigan. The phone kiosk ads and Bluetooth solution, known as PrimeCasting, are provided by Prime Point Media (“PPM”), a division of OutdoorPartner Media. PPM is the largest provider of phone kiosk advertising in the United States, with over 700,000 locations in its database.

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