The brand ambassadors distributed DOS XX necklaces and push cards driving traffic to the micro site (www.staythristymyfriends.com/jobs) for consumers to apply for the assitant position. The brand ambassadors rode in the back of the Marketing Utility Vehicle which was outfitted like a study room of the Most Interesting Man in the World, to visit bars, clubs, concerts and festivals: wherever there was a high concentration of consumers. Quote from our client re: success of campaign: Lisa Pfenning, Dos Equis Brand Director says "We are very excited about the opportunity to take our message directly to the people in such an innovative and uncommon way. This campaign was a key part of our marketing plan specifically for targeting the local night life scenes in each market and was designed to reach consumers in a different way which we believe will resonate and elevate our great brand during this special holiday.”

Campaign date: April 23rd – May 5th
Campaign duration: 14 days – 80hrs
Client: Dos Equis
Agency: MediaVest Worldwide
Markets: San Francisco, Los Angeles, San Diego, Phoenix, Austin, San Antonio, Dallas, Houston
Message of campaign: Celebrate Cinco de Mayo with Friends.

Scope of campaign: We are looking for a new assistant for the Most Interesting Man in the world. Brand Ambassadors distributed Dos XX necklaces and push cards driving traffic to the microsite (staythirstymyfriends.com/jobs) for consumers to apply for the assistant position.

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