"What is G-260?" was a common question flying around Las Vegas in mid-March. Any one of the thousands in attendance of the 2008 CONEXPO could easily tell you that G260 was Doosan Infracore's booth at the international construction industry convention and expo.

The objective for Doosan was to drive 3,500 attendants to the Doosan booth, nut in true do it outdoors style we dominated the convention and ended up driving 14,000 attendees to the booth.

do it outdoors, along with the Doosan team at Bigelow Advertising, executed a brilliant Mobile Billboard, Segway, and brand ambassador promotions campaign to drive this traffic to G-260. Eight mobile billboards featured a different eye-catching slogan with the G-260 message on each side that surrounded the show grounds. With mobiles covering the outside, the dynamic do it outdoors promotions team worked with the crowd inside. The primary objective was to drive attendees away from the other 2,000 plus exhibitors and over to the Doosan booth where they could be educated about Doosan and try to win great prizes. Over the five day convention 23,400 premiums were handed out, more impressive however was the overall success of the Doosan campaign!

Contact

Contact Person:	Cynthia Reichard
Profile URL:	http://www.greatoutdoornetwork.com/GON/DIO
Direct Phone:	888 852 9143
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.doitoutdoors.com
Location:	York, PA
Company:	do it outdoors
City:	York
State:	PA
Zip Code:	17406
Country:	United States
Address:	3111 Farmtrail Rd
Phone #:	1 888 852 9143
Fax #:	1 717 852 9199
Media Kit:	DIO Media Kit

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