Tempe, Ariz. – (May 23, 2007) —Industry-leading large format graphic and vehicle wrap

company, bluemedia (www.bluemedia.com) today announced it has installed graphics on more

than 2500 vehicles to date for local, national and international companies. bluemedia has made a

name for itself in supplying the need for clutter-cutting “out-of-home” advertising through its

Vehicle Graphics division, most notably becoming the pioneer in turning the Arizona business

market on to vehicle wrapping as a highly sought-after marketing tool. Since 2001, bluemedia has

invested more than $1 million in digital printing technology, including: printers, laminators,

software and finishing, to enhance the quality of vehicle graphics produced from its multi-million

dollar facilities.

A bus, bluemedia wrapped for Comedy Central’s “Mind of Mencia” show marked the 2,500th

installed vehicle graphic. Comedy Central is one of many companies to invest heavily in vehicle

wraps as a key component of its marketing strategy.

“We turned to the bluemedia team for their expertise and attention to detail in vehicle graphics,”

said XXXX, Comedy Central’s Chief Marketing officer. “We are honored to be a part of their

continued expansion in the advertising market."

“We first recognized that vehicle wrapping was the next big thing several years ago, and since

then have seen a rapid increase in market need year over year,” said Jared Smith, president of

bluemedia. “That market growth makes a lot of sense when you think about the number of inhome

advertising options, from internet to TV to radio. Out-of-home is the one of the last few

unavoidable media.”

Out-of-home advertising (OOH) is defined as those types of advertising that are meant to reach

the consumer while he or she is not in the home. Mediums within out-of-home reach vary, but

studies show that a car wrap can deliver up to 8.3 million views per year in a city of 50,000.

Vehicle wraps give the ability for small businesses to compete against other, more capitalized,

bigger players allowing them to take market share.

With continuous investment in research and development, bluemedia’s management team sets

industry standards using its rigorously tested methods and new technology to provide products to

marketers at competitive prices. bluemedia also offers a variety of specialty products to

accommodate unique signage and graphic requirements.

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