Format and Vehicle Graphics Firm Eyes Big Name Sports as Key Element to Brand-Building Efforts Tempe, Ariz. – (July 25, 2007) — Industry-leading environmental and vehicle graphic company, bluemedia (www.bluemedia.com) today announced it has secured 2007-2008 partnership agreements to be the preferred signage provider for Firebird Raceway and the Phoenix Suns. This announcement comes after bluemedia’s continued presence in a majority of Arizona’s other major sports venues. "It is important that we strengthen the bluemedia brand in the mind of our audience and both organizations provide a great addition to our current partnerships,” said President, Jared Smith, bluemedia. “Our sports marketing initiatives have proven to be very effective in building our brand awareness and supporting the community.”

Both venues will help deliver a powerful marketing punch for bluemedia giving the Tempe-based company access to Fortune 500 companies and Valley businesses leaders in attendance during wellknown NHRA weekends and packed basketball games. bluemedia will help these venues and their partners gain significant exposure from oversized sponsorship murals, banners and property signage. "We are delighted to have bluemedia as a partner for the 2007-2008 racing season," said Sandy Moore, sales representative, Firebird Raceway "Our partnership with bluemedia will grow as the season unfolds, and we look forward to gaining local and national recognition for bluemedia’s brand.”

In addition to Firebird and the Phoenix Suns, bluemedia maintains sponsorship agreements with Arizona State University (Sun Devils Stadium), Arizona Diamondbacks and the Phoenix Coyotes. Many of the games are televised on national and cable sports networks, as well as regional and local broadcasts.

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