Large Format and Vehicle Graphics Firm to Sponsor NASCAR Whelen All-American Driver Rick Butler

Tempe, AZ – Industry-leading environmental and vehicle graphic company, bluemedia today announced it will be an associate sponsor for a car during the upcoming 2008 Tucson Raceway Park (TRP) season. bluemedia’s No. 44 car, driven by Rick Butler, is a 2008 bodied Toyota Camry NASCAR late model. The wrapped vehicle is in bluemedia MotorSports graphics for 24 races throughout the season.

"We are looking forward to sponsoring Rick Butler’s car. Through the past few years, we have learned a great deal about sponsoring racing at this level, and we will continue to build upon that knowledge," said President, Jared Smith, bluemedia. “Our sports marketing initiatives have proven to be very effective in building our brand awareness and supporting the community.”

The sponsorship deal makes bluemedia MotorSports the associate sponsor for the No. 44 car for 24 events in 2008 featuring Rick Butler at TRP. The sponsored car is part of the NASCAR Whelen All-American Series with thousands of cars being represented nationally. The NASCAR Whelen All-American Series is NASCAR's national championship program for short-track racing.

"We are delighted to have bluemedia as a partner for this season," said Rick Butler, Whelen All-American driver. "And we are looking forward to working with them in the future as the season unfolds.”

Rick Butler has been racing for more than 20 years, taking home 2 first place finishes in the 2007 season at Tucson Raceway Park and is ranked 5th in Arizona overall for NASCAR’s Wheelan All-American Series. In addition to driving, Rick Butler serves as CEO of Rick Butler Motorsports.

bluemedia has sponsored many other racing cars in the past, most recently 2005-2007, bluemedia worked with Frank Pedregon Racing and sponsored a funny car.

Vehicle wraps are printed onto an adhesive backed vinyl using large format digital ink jet printers. The graphics produced range from solid colors to photographic type of images. The vinyl is then "wrapped" onto the body. This technology is widely used in the commercial sector and would include public transit buses, widely seen on the streets, to the small and large business owners. Many companies have seen the value of this new form on non-traditional advertising.

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