Imagine placing a billboard for your new product in every bedroom in America. Now imagine that billboard being placed only in bedrooms in the markets where your potential consumers live. Imagine no more! The next generation EcoHangers reach consumers in their homes, and speak to them at a time when they are most receptive to your message. The result: 100% viewing rate, multiple impressions and un-cluttered viewing that lasts for months. A customized plan can be created for you in minutes. While virtually eliminating media waste, our proprietary network of dry cleaners allows you to plan, execute, and deliver your message by market (DMA, county, and zip codes). EcoHangers are 100% recycled + 100% recyclable and help replace the 3.5 billion wire hangers that end up in US landfills. Smart, targeted marketing on EcoHangers helps reduce our planet’s waste while growing your reach and your audience.

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* Made from 100% recycled paper, so no trees are harmed in the making of EcoHangers

* EcoHangers provide a sustainable substitute to the billions of wire and plastic hangers in use annually

* EcoHangers are 100% recyclable and biodegradable, unlike the 3.5 billion wire hangers that end up in U.S. landfills annually
* Because they are not easily biodegradable, wire hangers take 100 years on average to decompose, creating a strain on waste management efforts
* In contrast to five billion plastic hangers in use, which utilize non-sustainable resources in petroleum and metal, EcoHangers use all reusable resources
* Unlike wire hangers manufactured abroad, EcoHangers are made in 28 U.S. plants that conform to OSHA and EPA carbon emission standards
* Over 10 million EcoHangers were shipped in 2007

* Laboratory tests have proven that EcoHangers are twice as strong as wire hanger

* Consumers can now buy EcoHangers online at www.hangernetwork.com
* The Hanger Network has partnered with the Cleaners’ Supply Network, the nation’s largest distributor of dry cleaning products, to reach 35,000 of the 38,000 dry cleaning and laundry businesses in the country
* EcoHangers are manufactured by The Standard Group, headquartered in Long Island City, Queens, NY and Standard’s subsidiary, Paradigm Packaging, a minority owned and operated business
* In contrast to virtually all wire hangers, EcoHangers are made in the USA, creating jobs and strengthening the economy
* In March 2008, the U.S. Department of Commerce imposed a tariff on wire hangers imported from China, resulting in a price increase of over 200%. According to industry projections, dry cleaners will have to raise prices 2-3% to compensate for the price increase. In light of this development, EcoHangers provide dry cleaners, and consumers in turn, with a more affordable, high-quality and eco-friendly alternative.

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Friday, 18 April 2008

A Better Environment for Your Brand

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