Last Updated on Monday, 23 March 2009 14:30

On Valentines Day 2008, On The Go Marketing transformed Military Island in Times Square, New York into the idyllic Garden of Love in efforts to allow Nivea to “own” Valentine’s Day. Conceived of, produced, and installed by OTG, the Garden Of love was an extraordinary English garden, overflowing with flowers, subtle Nivea branding and cutting-edge interactive elements!

The Garden Of Love, hosted by Lisa Rinna and featuring a performance from Def Jam recording artist, Chrisette Michelle, allowed consumers to have their pictures taken on a swinging love seat then have these pictures sent directly to their mobile phones! In addition, each picture was beamed to the Reuters board where it was displayed high-above Times Square. In the center of the Garden, state-of-the-art motion sensor technology was utilized to create an interactive wishing well. Consumers were invited to swipe their hands across the top of the well causing waves to appear on the monitor and 1 of 4 special Nivea Valentines Day gifts would rise to the surface, detailing what each consumer had won!

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