“Daktronics is pleased with the opportunity to work with JCDecaux on this project,” said Jim Morgan, chief executive officer at Daktronics. “Our dedication to the digital outdoor advertising market since 2001 positions us to serve the global community. During these years, we’ve aligned market-specific products, comprehensive services and manufacturing capacity to streamline our response to customers.”

This is the second time Daktronics has supplied digital billboards to JCDecaux in the past year. JCDecaux purchased two digital displays in late 2007, which were installed into a structure uniquely designed in the shape of the Olympic torch. The structure, known as the “Torch,” quickly became a landmark in the United Kingdom. According to Lawrence Haines, the managing director of JCDecaux’s large format division, the successful Torch installation was a big reason why JCDecaux chose Daktronics as their supplier for this project. “With the installation of the Torch and its great success in London,” said Haines, “we have the confidence in Daktronics to deliver the best quality products as we continue our expansion in the digital billboard market.” In addition to designing and manufacturing the digital billboards, Daktronics will provide JCDecaux with full-service operation of the billboards through Daktronics Network Operations Center. Daktronics Network Operations Center offers a comprehensive solution including network programming, monitoring and display control.

The digital billboards will be installed at existing locations throughout London and will replace the scrolling displays currently in use. The new billboards will provide advertisers with the best digital outdoor displays in the United Kingdom, with unparalleled product quality and performance. Each digital billboard measures approximately 6 meters wide by 3 meters high (19 feet wide by 9 feet 6 inches high). The network is scheduled for completion in April 2008.

About JCDecaux For 40 years JCDecaux has delivered quality and innovative outdoor advertising solutions. The firm is the only company worldwide to focus exclusively on out-of-home and have a presence in all areas of the market – street furniture, billboards, transport and digital. JCDecaux continues to grow and to innovate, venturing into new markets and investing in research and development. In the UK Since establishing in 1983, JCDecaux UK has become the market leader. Its rapidly expanding portfolio accounts for a quarter of the out-of-home market and emphasizes quality, location and innovation. The company works closely with city councils and landowners to develop valuable services for them, the community and the advertisers who utilize the JCDecaux portfolio.

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