Going digital gives you the ability to now instantly change ads, rotate them from board to board (or simultaneously on multiple boards) and schedule multiple advertisers on one face. This is a quantum leap in technology that now gives outdoor advertising all of the same capabilities as other electronic media like TV, radio and internet – plus more!Advertisers can now present ads by day-part, in conjunction with local, regional or national promotions, seasonally and even tied to specific events (imagine a retailer being able to offer championship merchandise within seconds of the local team winning the title!) Plus, you’ll have another added benefit that traditional media cannot offer – a captive audience.

Even with the 5x or 10x revenue increases common with billboards that convert from static to digital, the CPM still remains one of the most affordable of all media. And one more thing – billboards are closer to the point of sale, which minimizes the frequency required with traditional in-home media.

So now the question is – “Can I afford the investment in digital outdoor advertising technology?”

The answer is – YES you can!

Digital is not currently for each and every billboard. But when the traffic count is sufficient, the equation is decidedly tilted in your favor. In most markets, demand exceeds supply to the degree that in almost every case, the entire investment in digital billboard equipment is pre-paid by advertisers who commit to time on the display in advance, usually for a one-year contracts that are in total, equal to or greater than the cost of the equipment. The reason this is possible is that now many advertisers can purchase time on a single display in a far more powerful, flexible and effective manner than ever possible before.

So, really the question isn’t “Is now the right time to invest in digital outdoor advertising?” nor is it “Can I afford to invest in digital outdoor advertising equipment?” The question is “Who can help me take advantage of this great opportunity – both now and in the future?” And the answer is – Optec Media can.

Given the significant investment required for LED digital screens it's important to make sure your displays not only function successfully in an outdoor direct sunlight environment, but can maintain high performance over the long-term. Optec Media builds displays that do just that. What's unique about our displays is that we have solved the biggest problem facing outdoor displays - acceptable performance in direct sunlight - with our patented Hybrid pixel design. Rather than simply adjusting brightness levels to ambient lighting conditions as is common industry practice (which can cause the LED diodes to actually be over driven under direct sunlight conditions and cause premature fading), Optec Media displays offer superior contrast enhancement and incorporate a higher density of diodes - which allows greater efficiency for the LEDs, provides clear viewing all day long, assures vibrant color consistency and extends the life of your display. What's more, our product advantages are just the beginning. We also provide industry leading turn-key solutions for managing your digital billboard advertising network. From our state of the art content creation and management software to our nationwide network of qualified service technicians, we make sure the management of your digital advertising system is as simple and painless as possible. All this at extremely competitive prices, and backed by a 5-year product warranty and covered by our industry exclusive 5-year Onsite Service and Support Program.

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