At Optec Displays where LED displays are manufactured for resale, its business is
also guided by the rules of earning profits. Its "profits" are also measured in other
ways than just a financial yardstick.

As Optec Displays sells its LED displays throughout the United States with its
dealer network, Optec also earns a 'transcendent' profit from the satisfaction of
happy customers who can see that their signs truly do improve the bottom line of
their increased business activity. The company also earns a profit from dealer
loyalty with their dealer network's association, from customer satisfaction with not
only offering a great LED display, but one that is backed up with an excellent fiveyear
parts & labor warranty, and from the public who constantly rely on the
advertising and service messages from the installed Optec Displays sign base.

Finally there is the profit of the happy Optec sign owner who is able to acquire a
continuing education (free training on web, CD internet) about understanding and
operating their signs from the Optec Customer Training Program.

Earning a profit from your products is a matter of good business sense, but equally
so is getting a profit from your customer satisfaction because of how you are able
to respond to post-sales support in keeping their LEDs in the optimal state it needs
to be in. The end result, as Optec LED sign owners find they need more LED signs
they will return to the Optec Dealer Network for renewed purchases. The greatest
success a company can achieve is happy customers. That goal ultimately leads to
many kinds of profits, some which may not always show up in the company
ledgers, At the end of the day, it's the satisfied customer that creates the company's
greatest profit of all.

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